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Social Media

  • Shopko offers Facebook giveaway

    Green Bay, Wis. – Shopko is running a six-week Facebook giveaway. Now through Oct. 11, customers can enter to win prize packages from some of Shopko's most popular brands.

    To enter, customers can “like” Shopko on Facebook, and then watch for posts on the featured brand of the week with more information on how to sign up. One winner will be randomly selected every Friday and announced on the following Monday.

  • Urban Outfitters issues apology for controversial Kent State sweatshirt

    New York -- Urban Outfitters on Monday apologized via its Twitter account after it came under fire for selling a “vintage” Kent State University sweatshirt featuring red dye markings that resembled blood stains, a look that called to mind the infamous  shooting that occurred on the Kent State campus in 1970.

  • Social media road trip planned for 2015

    Collective Bias is rebranding its annual blogger conference in 2015 and taking the event on the road with a nationwide tour of 11 cities to facilitate increased participation by brands, bloggers and retailers.

  • Study: Mobile rich media drives expansion, engagement

    New York - Mobile rich media advertising drives high expansion rates and secondary engagement for retail brands. According to internal retail industry mobile ad performance analyses conducted by predictive mobile advertising provider AdTheorent Inc. across its network during the second quarter of 2014, rich media drove a strong expansion rate across the retail category, delivering at a rate 125% higher than the industry average.

  • DSW announces four new stores

    Columbus, Ohio – DSW Inc. plans to open four new stores on Sept. 18. The new stores will be located at the Pinnacle Promenade in Rogers, Arkansas, Ingram Festival in Ingram, Texas, Waugh Chapel Town Center in Crofton, Maryland, and Evansville Pavilion in Evansville, Indiana.

    Stores offer the DSW Rewards loyalty program, and customers can also participate in the Shoe Lovers program on Facebook, Twitter and Instagram.

     

  • Big brands and Walmart helping with hunger

    Six of the nation’s largest food companies and the Walmart Foundation are appealing to Americans with an innovative digital campaign to direct $3.7 million in donations to food banks.

  • T.J.Maxx enlists stars for style campaign

    This fall, T.J.Maxx is partnering with Erika Christensen and designer Jenn Rogien, who has made headlines for her wardrobe curations for hit TV series such as “Girls” and “Orange Is the New Black,” for a new ad campaign revolving around a woman’s style.

  • Anheuser-Busch launches mobile gifting pilot campaign on Facebook

    Anheuser-Busch has teamed up with Gratafy to launch a mobile gifting pilot on Facebook designed to enable real-time connections between the beer brand and its customers.

    A series of Anheuser-Busch campaigns will target consumers nationwide in their Facebook News Feeds, giving them the ability to send friends a Budweiser (budweiser.com/budsforbuds) or Bud Light (budlight.com/birthday) in select cities, beginning with Chicago and Denver.

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