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  • Kmart entices holiday shoppers to start early

    Kmart is gearing up for the holiday shopping season and reminding customers, including Shop Your Way members, of its No Money Down Layaway program, which is now available.

  • Study: Only 5% of Americans have made purchase on a social media site

    New York -- With U.S. social commerce sales expected to reach $14 billion by 2015 and social networks like Twitter and Facebook ramping up their commerce capabilities, a survey by global marketing and technology agency DigitasLBi, and conducted online by Harris Poll, shows that while only 5% of Americans have made a purchase on a social media site, 20% would consider doing so.

  • Under Armour enlists Gisele Bundchen as brand ambassador for multichannel campaign

    Under Armour has enlisted Gisele Bundchen for the latest chapter of its “I Will What I Want” campaign. Bundchen is making her debut for the brand in a film and interactive digital experience.

    The brand said that its campaign continues to celebrate women’s inner and outer strength and highlights its commitment to design innovative products for female athletes and athletic females.

  • Saks partners with Curate on content hub

    New York - Saks Fifth Avenue is launching a user-generated content hub on Saks.com called #SaksStyle. Created by Curalate on its Fanreel image integration platform, #SaksStyle will function as a daily go-to guide for fashion inspiration created solely by Saks customers, highlighting products purchased from Saks Fifth Avenue locations nationwide and online.

  • Saks rolls out user-generated content hub #SaksStyle

    Saks Fifth Avenue continues to step up its digital efforts with its launch of a user-generated content hub called #SaksStyle.

    Created by Curalate on its Fanreel image integration platform, #SaksStyle will function as a daily go-to guide for fashion inspiration created solely by Saks customers, highlighting products purchased from Saks Fifth Avenue locations nationwide and online.

  • Kohl’s partners with AwesomenessTV in omnichannel promotion

    Menomonee Falls, Wis. - Kohl’s Department Stores and multiplatform media company AwesomenessTV have launched a partnership to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and “Life’s S.o. R.a.d.,” an original four-season YouTube series featuring top teen influencers. The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com on Sept. 22.

  • Kohl’s launches omnichannel campaign with AwesomenessTV

    Kohl’s and AwesomenessTV have teamed up to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and Life’s S.o. R.a.d., an original four season YouTube series featuring top teen influencers.

    The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com Sept. 22.

  • Murad marks 25th anniversary with first stand-alone retail boutique

    Murad, the skin care brand founded by Howard Murad, plans to open in October the company’s first official stand-alone retail boutique.

    The freestanding store, which will serve as Murad’s global flagship retail location, will be located in Los Angeles. The opening of the 1,500-sq.-ft. store front coincides with the celebration of Murad’s 25th anniversary this year.

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