Social Media

Modell’s CEO Mitchell Modell will be extending a personal welcome to Super Bowl fans who visit the flagship store in Times Square, N.Y., via the Tensator Virtual Assistant. The company has invested in the interactive digital signage to personalize its brand and reach out to customers in more than 10 languages.
 

Retailer and CPG companies’ usage of Facebook to engage with customers helped propel the 10-year-old social media platform to record levels of usage, sales and profitability in the fourth quarter.

Facebook said its daily active users increased 22% to 757 million while mobile daily active users increased 49% to 556 million. Those who used Facebook on a monthly basis increased 16% to 1.23 billion and those who did so monthly via a mobile device totaled 945 million.

Kozy Shack, a 50-year-old pudding brand, is hiring a spokes-grandma to represent the brand nationally in online, broadcast and print advertisements.

The call for applications has been put out coast-to-coast: Pudding-loving grandmas can submit their applications at KozyShack.me/Grandma now through Jan. 31. More information can be found in job postings on Monster, Careerbuilder and LinkedIn.

New York -- The fragrance division of Marc Jacobs will open a pop-up in New York City’s SoHo neighborhood that will trade in social currency instead of money. The Daisy Marc Jacobs Tweet Shop will be open during New York Fashion Week, from Feb. 7 to 9.

According to reports, all transactions at the pop-up will be carried out based on customers’ use of the hashtag #MJDaisyChain across Twitter and other social media platforms. Shoppers will be able to exchange each tweet, Instagram post, or Facebook update for a single item.

By Rodney Mason, CMO, Parago

When the 2013 holiday shopping season ended, it resulted in sluggish results for U.S. retailers.  Price-match policies worked to fend off some showrooming, but these discounts also ate up margins at a very unhealthy rate.

A recent national shopper behavior study by Parago found that:

• The majority of smartphone owners showroom and regularly make purchases on their phones while in-store;

Purchase, N.Y. – MasterCard is unveiling a new omni-channel promotion called “Priceless Surprises.” Consumers who make purchases via any channel, or use #PricelessSurprises on Twitter or Instagram, are eligible to receive random, real-time surprises.

Fort Worth, Texas – RadioShack is introducing a new brand positioning, including the motto, "It Can Be Done, When We Do It Together." The company said the new positioning highlights the brand's ability to collaborate with consumers to help them discover what is possible through technology.

RadioShack is set to debut a new advertising campaign in early February with the tag line, “do it together,” which is reminiscent of a long-running campaign that worked well for Lowe’s.

Lucky Charms cereal is marking its 50th anniversary with a 50-day celebration featuring its longtime mascot Lucky the leprechaun.

The celebration kicked off last night with a tribute ad featuring pop vocal sensation Pentatonix singing his jingle. The festivities will culminate on Lucky's 50th birthday. St. Patrick's Day, March 17. Throughout the 50-day celebration, surprises will pop up across the country and online.

Remember the Oscar Mayer Wienermobile? Well, the brand is offering a chance for people to “lease” the hot dog on wheels for eight hours via Twitter.

Participants must use hashtag #Tweet2Lease, and one winner will be chosen to get chauffeured around town for eight hours on the Wienermobile by the vehicle's drivers, known as Hotdoggers.