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  • RadioShack gets ‘weird’ for the holidays

    Eighties sensation Weird Al Yankovic is offering RadioShack a new hope for the holidays.

    Yankovic is appearing in the chain's holiday ad campaign called "Gift Smart.” In the ad, he sings his own unique take on the holiday song “Toyland.”

    "He's tech-savvy, smart and a social media guru," said RadioShack chief marketing officer Jennifer Warren. Yankovich has more than 3.5 million Twitter followers and 1.6 million Facebook fans. "I don't think there could be a better fit for our brand right now."

  • Jo-Ann unleashes creativity online

    Social media is front and center at Jo-Ann Fabric and Craft Stores this holiday season with the retailer tapping into customers’ desire to share with the introduction of the Holiday Hub.

  • Salesforce: Consumers still like email

      San Francisco – Although email is at the point it’s often considered a “legacy” technology, a slight majority of consumers still prefer it for holiday communication from retailers. According to a new consumer survey from Salesforce, 53% of respondents said that email is their preferred communication channel during the holidays.  

  • Take that Amazon: TGI Fridays deploys in-store “Mobile Mistletoe” drones

     

  • Cost Plus invites customers for tea

    Looking to capitalize on the immense popularity of the PBS show Downton Abbey, Cost Plus World Market is having an online tea party and expanding its range of Downton Abbey products just in time for the holiday shopping season.

  • Study: Twitter top social brand on Black Friday

    New York – Black Friday was a more social event than Cyber Monday, with 3.5 million tweets and 838 million impressions compared to 839,000 tweets and 309 million impressions. According to a study from StatSocial, women were more likely than men to socially comment on both events, accounting for 59% of

    Black Friday comments and 63% of Cyber Monday comments.

  • BDO: Retailers’ marketing mix includes shift to mobile and social

    Chicago - Overall marketing and advertising budgets at leading U.S. retailers will rise by 1.% this year, compared to a decline of .98% in 2013, with 72% of retailers expecting to spend about the same amount on marketing and advertising compared to last year, according to the BDO Retail Compass Survey of CMOs, by BDO USA.

  • TJX offers limited gift-giving advice

    Just like many of the products sold in its stores, TJX Companies is offering a limited duration holiday helpline staffed by folks who presume to know the perfect gift for anonymous recipients.

    T.J. Maxx and Marshalls this week said they are bringing back their “Holiday Gift Hotline” to combat the issue they identified in a survey of people buying uninventive gifts. The hotline is a free service only available for limited hours Dec. 4-7 and is designed to provide shoppers with a variety of gift ideas to help them give gifts people really want to receive.

  • Small Business Saturday shopping up 15%

    New York - Across the country, there was strong support for local businesses on Small Business Saturday, with shopping up 14.9% from last year, according to the results from the Small Business Saturday Consumer Insights Survey, released today by American Express and the National Federation of Independent Business (NFIB).    

  • Commentary: From Singles Day to Cyber Monday - Branded Retail Events in a New Era of Consumerism

    By Kosha Gada  
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