Simon brings back ‘Lookbook Live'

Indianapolis - Simon is bringing back “Lookbook Live,” a joint fashion program in collaboration with Glamour and GQ magazines. Lookbook Live includes print, digital, social media, and live events, for spring and fall 2015.



Kicking off with an eight-page "lookbook" in the April and September issues of Glamour and GQ, Lookbook Live shares where to shop the trends at Simon malls and premium outlets nationwide. His-and-hers videos providing an in-depth look into how to wear the season's trends are also available on Simon’s website and via Glamour's and GQ's digital websites and social channels. The program's social component encourages readers to send a photo of their favorite looks using #foundatsimon and #gqglamourcontestentry for the opportunity to win a $2,500 shopping spree at a Simon mall.



Hosted in spring and fall 2015, the Lookbook Live Event Series will occur at eight Simon locations across the U.S. This interactive trend showcase, hosted by style pros from Glamour and GQ, will offer personal one-on-one styling sessions, beauty how-to lessons, social media challenges, and giveaways. The spring events will invite shoppers to 'Make A Date With Style' with date-themed closet vignettes that feature his-and-hers styles for different spring dates and occasions.