Unilever targets football fans with Carson Palmer, Jordy Nelson ads

With the NFL Playoffs under way and Super Bowl 50 right around the corner, Dove Men+Care is challenging the idea that athletes’ strongest accomplishments happen on the field by celebrating the heroic impact of football greats in their personal moments.

In partnership with Carson Palmer and Jordy Nelson, the global men's grooming brand is unveiling Real Strength Highlight Reels, a fresh take on one of sports' most iconic video properties, to showcase caring moments that define these men as champions.

"Masculinity has evolved, and our brand wants a piece of renowned sports culture to reflect that," said Jennifer Bremner, director of marketing, Unilever. "In 2015, Dove Men+Care used advertising during the Big Game to celebrate real strength, and this year, our brand continues to show that what kind of man you are is measured by your strength of character, not by how many yards you carry the ball."

Dove Men+Care understands that fans today seek a more relatable reflection of athletes' priorities off the field, and the two digital 'Real Strength Highlight Reels' bring viewers into the lives of Arizona Quarterback Carson Palmer and Green Bay Wide Receiver Jordy Nelson to celebrate them as strong people, instead of just strong players.

"In my 17 years of play, I've seen hundreds of highlight reels featuring my footage, but when I think about what I've accomplished in life I don't recall game tape," said Carson Palmer. "My greatest achievements unfold with my team at home and in my community, and the sum of these are captured in Dove Men+Care's 'Real Strength Highlight Reel.'"