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New York -- A recent study shatters several myths about the largest generation of young people since the baby boomers: millennials.

“At 79 million strong, the millennial generation has a tremendous amount of spending power that is growing rapidly,” said Robert Tomei, IRI’s president of consumer and shopper marketing.

Tomei said he sees a lot of potential for marketing growth.

Vancouver – Looking to up its appeal with men, Lululemon has added a new product (if only for the short term) to its mix: beer.

New York -- A mannequin storm has been playing out on Facebook.

British fast-fashion giant Topshop said it will make a change in mannequins a customer complained on her Facebook page about the chain's "ridiculously tiny" mannequin.

In the post, which went viral, the customer appealed to the merchant to take responsibility "for the impression you have on women and young girls."

A recent study shatters several myths about the consumers who will spend nearly $290 billion in consumer-packaged goods by 2020: millennials.

New York – Although overall back-to-school shopping is starting later in 2015 than the prior year, online back-to-school shoppers are getting an earlier start than their brick-and-mortar counterparts. According to a new trend report on back-to-school shopping from Internet marketing agency PM Digital, 30% of online shoppers will start buying back-to-school items at least two months before school starts, compared to 22% of overall shoppers.

Columbia Sportswear’s retail aspirations arrived in South Florida in the form of a new 5,600-sq.-ft. concept store called Performance Fishing Gear.

This back-to-school season Old Navy is asking kids at Boys & Girls Clubs around the country what it means to be #Unlimited.

TigerDirect is giving business owners a chance to have their most pressing business growth questions answered by an expert.

The retailer is sponsoring a contest featuring Kevin O'Leary, an entrepreneur, investor, journalist, and financial commentator who is most famous for being a "Shark" investor on the ABC reality television series Shark Tank.

New York - With plenty of last year's supplies stowed in the closet and the option to restock at-will, back-to-school shoppers may be in no hurry to fill their shopping baskets by August.   

According to Deloitte's annual back-to-school and back-to-college surveys, 38% of surveyed parents shopping for children in grades K-12 said the back-to-school shopping season is less important to their families because they replenish school supplies throughout the year and feel less need to stock up.