Social Media

If you were an Uber user in Austin, Texas, this fall, you might have been surprised to see the option to take a horse and buggy instead of a car appear on your smartphone.

The tongue-in-cheek offer was part of Uber’s effort to inform and mobilize customers in its fight against what the company contended were antiquated regulations being considered by local government.

Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

J.C. Penney continues to be a bright spot in the retail sector with impressive increases in same store sales and earnings, as well as a new marketing campaign that is generating a lot of buzz.

On Thursday the retailer announced that same store sales grew 4.1 % for the fourth quarter ended Jan. 30. A combination of strong sales growth, accelerated gross margins and disciplined expense reduction resulted in full year adjusted EBITDA of $715 million, a $435 million increase.

J.C. Penney continues to be a bright spot in the retail sector with impressive increases in same-store sales and earnings, as well as a new marketing campaign that is generating a lot of buzz.

On Thursday, the retailer announced that same store sales grew 4.1 % for the fourth quarter ended Jan. 30. A combination of strong sales growth, accelerated gross margins and disciplined expense reduction resulted in full year adjusted EBITDA of $715 million, a $435 million increase.

Most people do not get a paid holiday for “Leap Day,” Feb. 29.

Then again, most people do not work for online footwear and apparel retailer Zappos. Known for doing things a little differently, such as replacing the traditional bureaucratic management structure with decentralized “holacracy,” Zappos is taking a novel approach to Leap Day.

U.S. consumers are willing to use mobile devices during the shopping process, but not so much at the end.

According to a new study of 23,000 global consumers (including U.S. shoppers) from PwC, “Total Retail 2016,” only 22% of U.S. consumers make a mobile purchase at least monthly and only 26% say mobile will become a main purchasing tool for them in the future. Deloitte cites the lack of widespread tools to make mobile purchasing easier, such as buy buttons, currently available in the U.S.

A new collection of five emojis created by Facebook gives users of the social media platform new ways to express themselves that could have huge implications for retailers.