Macys hits the runway
New York -- Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.
The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show.
Hitting the runway will be special presentations of designs from Heidi by Heidi Klum Intimates, Hello Kitty, I.N.C. International Concepts, Jessica Simpson, Levi’s, Ryan Seacrest Distinction, Thalía Sodi, Tommy Hilfiger and more. Nate Ruess, Grammy Award-winning front man of the band fun., will perform songs from his debut solo album, “Grand Romantic.” He will take the stage along with additional performers, to be announced at a later date.
In addition, Macy’s has partnered with several charity organizations for its first-ever Fashion Pass, to benefit and strengthen the communities the company serves nationwide. Now through Aug. 15, when customers give $5 at the register, they will receive 15 percent to 20 percent off on select storewide purchases, plus $10 off a $30 purchase. Fashion Pass kicked off on July 22 and through its conclusion, 100% of the $5 donation will benefit: Children’s Cancer Research Fund; Council of Fashion Designers of America Foundation, Inc.; The Elizabeth Taylor AIDS Foundation; Ronald McDonald House Charities of Chicagoland & Northwest Indiana; Ronald McDonald House New York; and The Fashion Incubators at Macy’s.
The Macy's fashion show will be broadcast on national TV on Sept. 23 at 8 p.m. ET. The broadcast will include highlights of the live show and performances, celebrity appearances, interviews, behind-the-scenes elements including a look at the arrivals carpet, as well as special moments from New York Fashion Week. Additionally, fans will have the opportunity to shop their favorite looks from the show instantly as they come down the runway by visiting Macys.com/FrontRow.
Between Sept. 24 and 26, Macy’s Presents Fashion’s Front Row will also extend to in-store events nationwide. Macy’s flagship locations in Chicago, Los Angeles, Miami, New York City and San Francisco will host in-store celebrations featuring celebrity and designer appearances, special performances and fashion presentations, bringing the fashion week experience closer to fashionistas. In addition, at 20 select locations, Macy’s Presents Fashion’s Front Row-themed shopping parties will spread the glamour to more cities nationwide.
“We are thrilled to celebrate New York Fashion Week with a spectacular event that will bring the high-fashion runway closer to fans everywhere,” said Martine Reardon, Macy’s chief marketing officer. “Macy’s Presents Fashion’s Front Row will ignite the catwalk in a celebration of fashion and music, featuring the hottest styles for fall, as well as fantastic music and dance performances that make that elusive front row seat during Fashion Week a possibility for all.”