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  • Report: Retailers go outside the box with videos

    Retailers and brands are increasingly going on YouTube and posting “unboxing” videos of happy customers opening products and then examining and celebrating their features and functions for the camera, says the New York Times. [New York Times]

  • Target aims for shoppers who like surprises

    Target is looking to generate excitement online this holiday season with a just-launched promotion aimed at shoppers who love subscription services like Birchbox.

    Target has just launched a specially designed collection of boxes called Wonderpacks, which the retailer says are “meant to inspire and capture family fun.”

    The kits, available on target.com, are curated and contain a combination of products to create experiences, from a game-packed road trip to sledding after sunset, the retailer says.

  • Retailers go outside the box with videos

    Retailers and brands are increasingly going on YouTube and posting “unboxing” videos of happy customers opening products and then examining and celebrating their features and functions for the camera, says the New York Times.

    Read more by clicking here.

     

  • Target and world’s favorite nanny team up for some magical marketing

    Target Corp. is bringing back a beloved family film classic just in time for the holidays — and getting in some prime time high-profile marketing in the process.

    The retailer has teamed up with ABC to show “Mary Poppins.” It's the first time in more than 13 years that the movie has been shown on television. The movie will be aired on Dec. 12, from 8 – 11 pm EST on ABC, which is owned by Disney.

  • Listen: Consumer Industries - Predictions for 2016

    Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Game-Changers 2016 Predictions – Part 1,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series.

  • Walmart aims to go viral with holiday campaign

    Walmart has kicked off one of its most omnichannel marketing campaigns ever with its Holiday Sing to Salute Military Families.

    The nationwide campaign encourages the public to sing a portion of a classic holiday song while capturing it on video, and then post the video on social media channels to show support for members of the military and their families.

  • Report: What retailer dominated social media on Cyber Monday?

    One retailer was clearly in a league of its own when it came to social media dominance of Cyber Monday.

  • Cyber Monday spending hits all-time high

    Cyber Monday 2015 will be a day for the retail record books, at least until next holiday season.

  • Study details shopping habits of millennials

    Millennials shop differently than their parents, but when it comes to the end result, they are looking for the same thing: a great deal.

    According to the Blackhawk Engagement Solutions’ “Millennials Disrupt Shopping” report, based on two separate surveys of 500 millennial consumers each, smartphones are a dominant method of connection to the web for millennials, with 89% using them to connect to the Internet. This compares to 75% using laptops, 45% using tablets and 37% using desktop computers.

  • Millennials shop differently for same results

    The details of how millennials shop may differ from their elders, but the ultimate goal is the same.

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