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  • Amazon increased holiday TV ad spend in a big way

    While most retailers reduced traditional advertising spend in favor of digital sources this holiday season, Amazon made an unprecedented move to television.   This was according to the “MediaRadar Trend Report” that examined holiday advertising spend among Amazon, Walmart, Target, Macy’s, Sears, Kohl’s, Nordstrom, and J.C. Penney, between October and November 2016.    When comparing holiday ad spend by retailer, here is how the companies fared:  

  • Instagram hits 600 million members

    Instagram’s rapid growth should be music to retailer’s ears.   The Facebook-owned photo and video sharing app has hit 600 million monthly active users, a 100 million user jump in the last six months, according to Recode.   

  • Ikea: No more store sleepovers

    Ikea stores are so inviting that some teens want to spend the night.   Ten of the Swedish home furnishing giant’s stores across the world have been the location of illegal sleepovers, BBC News reported.   

  • LinkedIn expert to lead workshop at SPECS 2017

    For more than half a century, Chain Store Age’s annual SPECS conference has delivered one of the retail industry’s most important and impactful events.        The 2017 event, to be held March 12-14 at the Gaylord Palms, Kissimmee, Florida, will cover a wide range of emerging and evolving issues, focusing on must-see innovations and essential information about trends, topics and technologies that will be impacting the industry for many years to come.   

  • Moving Beyond Millennials

    For the past five years, retailers and millennials have been in a very one-sided relationship.    Big budgets were spent to capture and engage with this highly sought-after group of consumers through intelligent advertising, a carefully curated social media presence, and viral marketing campaigns. And in true millennial fashion, the response was indifferent.    But retailers, it’s no longer all about millennials.   

  • LinkedIn expert to lead workshop at SPECS/2017

    For more than half a century, Chain Store Age’s annual SPECS conference has delivered one of the retail industry’s most important and impactful events.   

  • Union for air pilots warns about last-minute Amazon holiday deliveries

    The union that represents cargo pilots who fly Amazon goods has launched online ads that warn staffing problems could lead to delayed deliveries.       The ads, set to run on Facebook and Google, link to a site called “Can Amazon Deliver?” that outlines alleged staffing issues at two cargo airlines from which Amazon leases planes, reported ReCode.  

  • Starbucks taps “Simpsons” writers for animated series

    http://embed.wistia.com/deliveries/7ad5f292105fd929c54377f967a03b1ac4a10047/my-file.mp4

    Starbucks has launched its first-ever animated web series — with the help of some veteran comedy writers. 

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