Social Media

People love to give gifts.   

also struggle to find the right styles post-pregnancy.   Zulily hopes to ease these “fourth trimester” blues with a new digital engagement tool. Called “The Fourth Trimester Closet Concierge,” the limited-edition solution helps new moms navigate their wardrobes during pregnancy and after they’ve welcomed their new baby.  

Thanks to a new partnership, shoppers once again can purchase Eva Longoria-designed apparel.  

While many retailers struggle to find the best mobile marketing formula, Urban Outfitters is bucking the trend — big time.   Through a partnership with Appboy and PlaceIQ, the specialty retailer is using consumer behavior, location data and insights to more smartly deliver consumer messages within its brand-owned app. Armed with this data, Urban Outfitters has boosted customer conversions by 75% and increased related revenue by 146%, the chain said.  

HSN’s feature, “The Beauty Spy,” uses social media to introduce shoppers in the United States to new, emerging and exotic beauty trends. Now it is coming to the small screen.   The program, which can be seen on HSN’s social media platforms, including Facebook, Instagram and SnapChat, will become a monthly program appearing exclusively on HSN — a move that will deliver a multi-platform experience to viewers.  

Snapchat users may be in the market for a new gadget to share their pictures — a new way to purchase it.   Snap, the parent company of the SnapChat messaging platform, launched a new e-retailing site, Spectacles.com, which highlights brightly colored, whimsical video-recording sunglasses, ReCode said.    

Specialty retailer Bow & Drape is putting a new spin on how it sells its cheeky merchandise.   The brand, which lets shoppers customize pun-inspired apparel, is rolling out sample sales on Instagram, Glossy said.