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Retailer Campaigns

  • Kroger unveiling new concept in Seattle

    A new retail brand called Main & Vine is entering Kroger’s extensive store portfolio soon and it could spell more trouble for Whole Foods and other competitors.

    A Web site for the new concept is filled with beautiful photos of fresh products and bills the store as a place, “where eating is healthy, affordable and fun!” The site does not offer an indication of when the store will open other than soon.

  • Macy’s gives cash in effort to receive sales

    In the final push to capture last minute sales, Macy’s has resorted to giving away $4.5 million in cash to customers at its stores across the country.

    The promotion, which was not offered last year, was announced in a press released distributed at noon on Saturday, Dec. 19. The company said it would distribute $10 gift cards to the first 250 customers at 600 of its stores from Sunday, Dec. 20 through Tuesday, Dec. 22. The cards are only redeemable in store and must be used during the three day promotional window.

  • Tony Rogers to lead Walmart marketing

    Walmart has recalled marketing executive Tony Rogers from his post in China to lead the retailer’s domestic marketing efforts.

  • Survey: Lots more holiday shopping left—and get ready for a busy Dec. 26

    Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping. 

  • AmEx Survey: Lots more holiday shopping left—and get ready for a busy Dec. 26

    Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping.

    Seventy-three percent (73%) plan to shop last minute (vs. 79% in 2014), as most wait to find the best deals (44% vs. 46% in 2014), according to the latest American Express Spending & Saving Tracker.

    Other reasons consumers are shopping last minute include trying to save up until they have enough money (22%, on par with 2014) and difficulty finding the time to shop (20% vs. 16% in 2014).

  • Din Tai Fung to open in Downtown Seattle

    Seattle -- Madison Marquette announced that Din Tai Fung will open at Pacific Place located in downtown Seattle, in the summer of 2016. With only six U.S. restaurants, Din Tai Fung will be located in a 9,216 sq. ft. space on level four of the shopping center.

    Din Tai Fung currently operates more than 100 locations worldwide with branches in Japan, the United States, South Korea, Singapore, China, Hong Kong, Indonesia, Malaysia, Australia, Thailand and most recently in Dubai.

  • The impulse buy playbook: Breaking down the new rules of omnichannel

    Social commerce is evolving, which means the omnichannel world is changing, too. Even the mere definition of omnichannel is in flux as the lines between commerce and communication blur and new platforms proliferate.

    It’s been a slow evolution, with many attempts to perfect social commerce resulting in failure. Will consumers ever have a world where commerce is one with their social experience? Right now the experience is a lot like being at a party, talking with friends, only to be interrupted by an uninvited guest trying to sell you fabric softener.

  • CBL bridges the gap between digital and physical with #MerryMallidays promotion

    Chattanooga, Tenn. -- CBL & Associates Properties along with its corporate partner, Coca-Cola, are encouraging shoppers at CBL Malls across the country to get social this holiday season with an in-mall holiday promotion.

  • Walmart confirms chief marketer resigning

    Walmart confirmed that its CMO, Stephen Quinn, who had held executive marketing positions with the chain for 10 years, will retire in January.

    Michael Francis, Target Corp.'s former marketing guru, has been hired as a consultant. Francis spent 26 years at Target and most recently served as global brand officer for DreamWorks Animation. In August, he announced that he planned to step down from Dreamworks.

  • Report: Former Target marketing guru to help Walmart marketing

    Former Target CMO Michael Francis will reportedly serve as a marketing consultant at Walmart when the retailer’s current CMO steps down.

    The Wall Street Journal reported that Stephen Quinn will retire as executive VP and CMO in January after spending nearly a decade at the Walmart. Francis, who spent 27 years with Target, is expected to join Walmart to initiate a broad marketing revamp and work closely with Quinn’s successor, The Journal said, citing a person it said was familiar with the situation.

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