Retailer Campaigns

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When Walmart announced in January that it planned to close 269 stores this year (154 locations in the U.S.), there was a good deal of chatter out there comparing the planned closures to a Macy’s announcement just over a week earlier revealing the upcoming closure of 40 stores and a restructuring plan that would eliminate more than 4,500 jobs.

Jessica Alba's white-hot Honest Beauty brand is expanding its distribution beyond the Internet and into Ulta Beauty, the largest beauty retailer in the United States.

According to the Honest Company, the partnership will increase accessibility and availability for the first time in-store nationwide, engaging a broader segment of customers while offering an experiential touch point for all consumers. Ulta Beauty will provide a dynamic shopping experience that will give Honest Beauty the opportunity to expand its brand messaging both nationally and in local markets.

Winick Realty Group announced Antico Noe, the Florence-based panini shop is bringing its one-of-a-kind sandwiches to New York City. The new store will be 1,600 sq. ft. will operate at 220 East 53rd Street, New York, New York. Located between Second and Third Avenues in Midtown East, the storefront provides Antico Noe exposure to a large daytime population.

Nordstrom is launching a new national marketing campaign withprint, digital and video components as the retailer seeks to improve its connection with younger customers.

Kohl's is leveraging the popularity of the Oscars to kick-start the retailer's spring marketing campaigns in true omnichannel style.

The retailer announced that for the first time ever, the company will be the exclusive retail sponsor of the Oscars, which air this month.

A first-of-it-kinds promotion involving Dick’s Sporting Goods and highlighting the capabilities of the UbeRUSH delivery service vows to have championship T-shirts in the hands of Carolina Panthers or Denver Broncos fans less than two hours after the Super Bowl ends.

A first-of-it-kinds promotion involving Dick’s Sporting Goods and highlighting the capabilities of the UbeRush delivery service vows to have championship T-shirts in the hands of Carolina Panthers or Denver Broncos fans less than two hours after the Super Bowl ends.

Macy’s is looking to leverage the popularity of the Lunar New Year through a variety of promotions in-store.

The retailer is planning to host artistic performances, fashion, in-store visuals and cuisine presentations at select stores nationwide, with the uniqueness of Asian culture on prominent display for visitors to admire while they shop.

Just in time for Super Bowl Sunday and Valentine's Day, Victoria's Secret's Angels are taking to the field for an epic game of football in a new omnichannel video campaign.

Publix Super Markets has signed leases to open its first-ever stores in the state of Virginia.