Retailer Campaigns

For any retailer that ever wanted to create a “mobile showcase” on Pinterest, now is your chance.  

Not many companies can follow up its own record-breaking Thanksgiving online sales -- but Kohl’s did.   The chain’s president and CEO Kevin Mansell said that the chain hit double-digit, record-breaking online sales and solid brick-and-mortar traffic to stores on Thursday, Nov. 24 and early Friday, Nov. 25, reported Milwaukee Business Journal.  

Sales on Cyber Monday, Nov. 28, are on track to rise 9.4% to $3.36 billion, according to Adobe Digital Insights.      Industry experts noted that while Cyber Monday is traditionally the biggest online shopping day of the year, it may be losing some of its luster in the wake of the most sucessful online Black Friday to date.  This year, online sales totaled $3.3 billion the day after Thanksgiving.  

Confession:  I’ve long been a self-proclaimed anti-Black Friday shopper. But when Target’s “Early Access Black Friday” email hit my inbox first thing Wednesday morning, Nov. 23, I went over to the dark side.  

To help its shoppers get in the holiday shopping spirit, Express is launching exclusive holiday Snapchat filters. To celebrate the biggest shopping day of the year, Express will roll out a series of five Black Friday and holiday-themed national Snapchat filters throughout the day on Black Friday, Nov. 25. The Express-sponsored filters include "It Runs in the Fam," "But First Coffee," "Black Friday Beast Mode," "Leftovers are Lit," and "The Party Starts Now.”

To help its shoppers get in the holiday shopping spirit, Express is launching exclusive holiday Snapchat filters.   To celebrate the biggest shopping day of the year, Express will roll out a series of five Black Friday and holiday-themed national Snapchat filters throughout the day on Black Friday, Nov. 25. The Express-sponsored filters include "It Runs in the Fam," "But First Coffee," "Black Friday Beast Mode," "Leftovers are Lit," and "The Party Starts Now.”  

With the Black Friday weekend nearly here, there are clear winners when it comes to social media engagement.   At the head of the class is Sephora, with 2.4 million consumer interactions (reactions, comments, shares, retweets, favorites) across Facebook, Twitter and Instagram. Sephora’s top status is being driven by its success on Instagram, a site that reveals high consumer enthusiasm for the retailer’s offerings of makeup box sets and key brands, such as Bite Beauty and Urban Decay, as well as its own collection.