Retailer Campaigns

Retailers and brands are increasingly going on YouTube and posting “unboxing” videos of happy customers opening products and then examining and celebrating their features and functions for the camera, says the New York Times. [New York Times]

Target is looking to generate excitement online this holiday season with a just-launched promotion aimed at shoppers who love subscription services like Birchbox.

Target has just launched a specially designed collection of boxes called Wonderpacks, which the retailer says are “meant to inspire and capture family fun.”

The kits, available on target.com, are curated and contain a combination of products to create experiences, from a game-packed road trip to sledding after sunset, the retailer says.

Target Corp. is bringing back a beloved family film classic just in time for the holidays — and getting in some prime time high-profile marketing in the process.

The retailer has teamed up with ABC to show “Mary Poppins.” It's the first time in more than 13 years that the movie has been shown on television. The movie will be aired on Dec. 12, from 8 – 11 pm EST on ABC, which is owned by Disney.

Roosevelt Field in Garden City, New York, is offering shoppers an up-close look at some unusual and pricey holiday gift suggestions.

The center, owned by Simon, has teamed up with Neiman Marcus for the first ever Neiman Marcus' 2015 Fantasy Gifts public installation.

Big Lots narrowed its loss in the third quarter as the retailer attracted more shoppers to its stores with new merchandising and marketing strategies.

For the period ended Oct. 31, Big Lots reported a loss of $1.5 million, or 3 cents a share, compared with a loss of $3.4 million, or 6 cents, a year earlier. Same-store sales increased 2.6% Revenue edged up less than a percentage point to $1.12 billion.

An entertainer, actor and television personality — who also happens to be the ex-husband of recording star Mariah Carey — has been tapped as the creative head of the reborn RadioShack.

The chain announced it has hired Nick Cannon as its chief creative officer. And he won’t just be a figurehead or celebrity pitchman, according to the company.

Michaels says its new marketing and merchandising strategies are resonating with customers, as the arts and crafts retailer reported an uptick in same-store sales for the third quarter.

The retailer said comps increased 3.1% in the period ended Oct. 31. Sales rose 3.4% to $1.17 billion. The company posted a profit of $76.8 million, or 37 cents per share, compared with $64.1 million, or 31 cents per share a year prior.

Everything old is new again at American Eagle Outfitters, apparently with good reason.

The teen apparel retailer on Wednesday named Jay L. Schottenstein as CEO,  effective immediately.   Schottenstein, who has served as interim chief  since January 2014, will also continue in his role as executive chairman of the board. The news of  his appointment came as the retailer reported a strong increase in its third quarter earnings.  It was the chain’s third consecutive quarter of increased sales and profits.

It’s no wonder so many shoppers were not impressed with some of the big holiday deals being offered by big retailers this past week.

One retailer was clearly in a league of its own when it came to social media dominance of Cyber Monday.