Retailer Campaigns

Drive sales by cracking SMS code
Almost every major brand has experimented with SMS marketing services. Some programs have been wildly fruitful while others were abandoned after only a few months. Having seen both small and large retailers implement successful mobile marketing programs, there is little doubt that SMS can drive customer engagement and increase revenue.
Williams-Sonoma tantalizes target customer with contest
Williams-Sonoma knows how to connect with its core customers and has crafted life-altering promotion that does just that to commemorate its 60th anniversary.

Target’s unusual new partner has cult-like following

Target Corp.’s newest partner is a cycling studio chain knows for its high-intensity (and pricey) workouts and devoted, cult-like following.

The retailer has teamed up with SoulCycle to launch a 10-city tour that will offer special three-day weekend events in select markets with complimentary classes taught by certified SoulCycle instructors.
Verizon: Retailers should adjust to ‘Cyber Season’

Overall retailers had a good 2015 holiday from a digital commerce standpoint, but some patterns changed.

According to the Verizon Retail Index, days that previously had unusual spikes in e-commerce activity, such as Black Friday and Cyber Monday, now show more normal levels of online traffic and purchase activity. Part of this shift is attributed to the widespread availability of high-speed online connections from consumer mobile devices.
Dollar Tree to expand Pennsylvania footprint

Plymouth Meeting, Pa. -- Metro Commercial Real Estate announced it has negotiated 13 new store openings for Dollar Tree in Pennsylvania.

Dollar Tree a value-driven variety store operating at a one-dollar price point, with stores where Middle America lives and shops and incorporates the philosophy of bright stores, big signs, and a clean environment.
A good Christmas for Five Below

Five Below says its same-store sales rose 4.1% during the holiday season, prompting the company to boost its guidance for the fourth quarter.

The company announced that net sales for the nine-week period ended Jan. 2 increased by 24% to $286.1 million from $230.7 million in the comparable nine-week period of fiscal 2014, while same-store sales for this period increased by 4.1% over the comparable period in fiscal 2014.
Consumers can join the Twitter brand conversation

A new feature on Twitter will let advertisers engage consumers more directly than ever before.

For many years, Twitter has offered advertisers a service called Promoted Tweets that puts their tweets at the top of users’ content stream with images, videos and/or hashtags encouraging retweets, likes and follows. Now, Twitter is expanding the capability it gives advertisers to directly engage consumers with an offering called “conversational ads.”
Holiday Recap: Top Five Customer-Engaging Omnichannel Campaigns

As we wrap up another holiday season, it’s time to review some of the most innovative and successful omnichannel promotions launched by retailers.

Some of these promotions were brand new, some were updated versions of established favorites. And some directly drove purchases while others built brand awareness and general holiday goodwill. But all five of the selected campaigns engaged customers in ways that should help boost loyalty long after holiday cheer fades.

Harry & David
E-retailers rejoice over Christmas weekend

The three-day Christmas weekend (Dec. 25 - Dec. 27) showed strong consumer interest in online shopping during and immediately after the holiday.

According to Verizon Retail Index, broadband traffic attributed to e-commerce shopping activity increased dramatically starting on Christmas Day to 26% above average daily levels, posting a seasonal high of 30% above normal levels by Sunday, Dec. 27.
Retailer aims to make a difference in teens' lives

Teen retailer rue21 is collaborating with a youth nonprofit to make a positive impact on the lives of its customers.

The company announced it is partnering with Together We Rise, a nonprofit dedicated to transforming the way youth navigate through the foster care system in America. The collaboration is a new addition to rue21’s philanthropy initiative, rueGIVESback.
Kroger unveiling new store concept in Seattle

A new retail brand called Main & Vine is entering Kroger’s extensive store portfolio soon and it could spell more trouble for Whole Foods Market and other competitors.

A website for the new concept is filled with beautiful photos of fresh products and bills the store as a place, “where eating is healthy, affordable and fun!” The site does not offer an indication of when the store will open other than soon.
Kroger unveiling new concept in Seattle

A new retail brand called Main & Vine is entering Kroger’s extensive store portfolio soon and it could spell more trouble for Whole Foods and other competitors.

A Web site for the new concept is filled with beautiful photos of fresh products and bills the store as a place, “where eating is healthy, affordable and fun!” The site does not offer an indication of when the store will open other than soon.