Butler Enterprises has named a Gainesville insider to promote and market its Neighborhoods at Butler project in that Florida college town.
The complex’s new director of marketing, Mary Reichardt, arrives at Butler from the Visit Gainseville-Alachua County Tourism Development Office, where she served as marketing chief. There, she created the county’s first brand strategy to establish awareness across the U.S. and in Europe.
A graduate of the Gainesville-based University of Florida, Reichardt earlier served as campaign manager for State Senator Keith Perry.
“The neighborhoods at Butler will expand the influence of a retail icon into an even stronger regional attraction for shopping, dining, and entertainment,” Reichardt said.