Retailer Campaigns

Email remains the go-to strategy for retailers to grab their piece of the digital pie — yet efforts don’t always meet their shoppers’ needs.   Three-fourths (76%) of marketers said they rely heavily on email promotions to drive revenue, and one-third said more than half of all emails sent include a promotion or discount, according to a new survey from Coherent Path.  

A jolly holiday season helped Gap Inc. post fourth-quarter earnings and sales that beat expectations, leading to speculation that the chain’s turnaround may be starting to take hold.    The nation’s largest apparel retailer reported net income of $220.0 million, or 55 cents per share, up from $214.0 million, or 53 cents per share, last year.   Sales totaled $4.43 billion, up from $4.39 billion and ahead of the $4.41 billion analysts had expected.   

Nordstrom is taking new designers under its wing, and giving them some “space” for exposure.   On Tuesday, Feb 21, the department store chain launched “The Lab,” an incubator project that will showcase and support new designers in select stores and online.  

Specialty retailer Bow & Drape is putting a new spin on how it sells its cheeky merchandise.   The brand, which lets shoppers customize pun-inspired apparel, is rolling out sample sales on Instagram, Glossy said.   

T-Mobile’s digital loyalty program just got more valuable.   The company’s “T-Mobile Tuesdays” app delivers free gifts and dis-counts to its users each week. Through its partnership with Excentus, the wireless provider now features a 25-cent-per-gallon “Fuel Rewards” discount code within its weekly rewards rotation.   

Nordstrom’s decision to stop carrying the Ivanka Trump brand continues to generate controversy.      On Thursday, Kellyanne Conway, counselor to the president, endorsed the first daughter’s products during an appearance on the television show, “Fox & Friends,” saying, “Go buy Ivanka’s stuff … It’s a wonderful line. I own some of it. … I’m going to give a free commercial here. Go buy it today. You can find it online.”  

The wedding industry’s newest gift registry is being launched by an unlikely company — Domino’s Pizza.   The service, which is called the first registry “for couples that prefer delicious melty cheese to crystal gravy boats,” according to Domino’s website, targets couples unsure about what to serve at pre-, during or post-wedding festivities.  

Just days after it named its first-ever female CEO, Barneys is devoting the window displays at its uptown and downtown Manhattan flagships to an initiative celebrating women’s empowerment.   The windows are part of a new campaign launched by the Barneys New York Foundation, the charitable arm of the luxury specialty retailer. Entitled “We Will Be,” the initiative will run through the end of February to coincide with New York Fashion Week.