Retailer Campaigns

The commercial real estate community is somewhat of a paradox. For an industry that is literally built on the premise of creating new and exciting destinations, there is a tendency to do things the way they have always been done.

There are a lot of options in decorating a home, and Los Angeles-based specialty home furnishings retailer Z Gallerie wants to match its offerings to customer tastes.

“We’ve been known for one particular style which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP of customer and chief marketing officer of Z Gallerie, during an interview with Chain Store Age. “But to grow, we knew we would need to appeal to a broader spectrum of customers.”

Nordstrom continues to expand north of the border.

The retailer announced that its Nordstrom Rack off-price division will open its first Canadian location, in Toronto, in 2018.

The 38,600-sq.-ft. store will be located at One Bloor in Yorkville, on the southeast corner of Yonge Street and Bloor Street, a well-known shopping district in Toronto. It will be approximately one mile north of the Nordstrom full-line store, which is scheduled to open in September 2016 at CF Eaton Centre.

The contingent of athletes representing Canada at this summer’s Olympic games in Brazil will be feeling strong and confident during the opening ceremonies thanks to a new design deal announced by Hudson’s Bay Company.

Hudson's Bay, Canada's iconic retailer, announced that Dean and Dan Caten, Dsquared2 will design the outfit for Team Canada for the Opening Ceremonies at the upcoming 2016 Olympic and Paralympic Games in Rio.

The Body Shop has always been known for being on the cutting edge of sustainability trends, and now the company is unveiling a new global CSR strategy on its 40th anniversary.

The beauty retailer's new corporate sustainability strategy aims to position the company as a leader in ethical business and define the next stage of development of the business.

Lane Bryant is launching a new marketing campaign aimed at women who love the skin they're in and are confident with the bodies they have.

Lane Bryant's new This Body campaign serves as a declaration and an invitation to let the world understand how this plus size woman feels about her body. The idealized smaller size body type, which is constantly referenced as the norm in the media, is simply not realistic for the vast majority of female consumers, Lane Bryant says.

“Now Trending” is an exclusive online series to chainstoreage.com, featuring trending topics that impact the retail real estate landscape.

When Walmart announced in January that it planned to close 269 stores this year (154 locations in the U.S.), there was a good deal of chatter out there comparing the planned closures to a Macy’s announcement just over a week earlier revealing the upcoming closure of 40 stores and a restructuring plan that would eliminate more than 4,500 jobs.

Jessica Alba's white-hot Honest Beauty brand is expanding its distribution beyond the Internet and into Ulta Beauty, the largest beauty retailer in the United States.

According to the Honest Company, the partnership will increase accessibility and availability for the first time in-store nationwide, engaging a broader segment of customers while offering an experiential touch point for all consumers. Ulta Beauty will provide a dynamic shopping experience that will give Honest Beauty the opportunity to expand its brand messaging both nationally and in local markets.

Winick Realty Group announced Antico Noe, the Florence-based panini shop is bringing its one-of-a-kind sandwiches to New York City. The new store will be 1,600 sq. ft. will operate at 220 East 53rd Street, New York, New York. Located between Second and Third Avenues in Midtown East, the storefront provides Antico Noe exposure to a large daytime population.

Nordstrom is launching a new national marketing campaign withprint, digital and video components as the retailer seeks to improve its connection with younger customers.