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Report: Specialty retailer explores a new service — shoe rentals

DSW is eyeing a new service to drive shoppers into its stores.

Coinciding with the company’s new brand mission to build an emotional connect with its customers and innovate customer experiences, DSW is integrating shoe rentals into its product offering, according to The Washington Post.

According to the report, the service is expected to be popular among shoppers who need a shoe for a special occasion to match a particular dress, but probably won’t ever wear it again. DSW is expect to test the service “in coming months.”

The service is expected to augment a new menu of options that DSW is introducing, including shoe repairs and storage options, the Washington Post said.

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