Retailer Campaigns

A social media giant is getting in on the chatbot wave.    Twitter launched a new, customizable Direct Message Card that brands can use to promote and share bots and other customer experiences built in its Direct Messages tool. Direct Messages helps companies create personalized ads and interactions — ranging from customer acquisition programs to engaging bots.  

Nutella is setting up shop on Michigan Avenue.   Ferrero, the makers of the popular hazelnut spread, will open their first owned and operated restaurant, Nutella Café, on May 31. The two-level café is located one block from Millennium Park.  

Pilot Flying J has added a new title to its management team.    The company announced that Whitney Haslam-Johnson, previously VP of brand and customer experience, has been named to the new position of chief experience officer at Pilot Flying J. Johnson is also a member of the company’s board.   

New subscribers are bolstering marketers’ subscription bases by leaps and bounds, yet click rates continue to decline.   New subscribers make up an average of 6% of marketers' subscriber bases. This is an 8% increase year-over-year (YoY), and 30% jump over the last three years, according to “Q1 2017 Email Marketing Compass: The New Age of Email Marketing,” a report from Yes Lifecycle Marketing.   

Outdoor retailer REI is setting up shop in a fast-growing gym niche.   REI and Momentum TM Indoor Climbing are launching REI Co-op Climb, which will serve as a hub for climbing gear, programming and events at each of Momentum’s new climbing gyms. Expert instructors from REI’s Outdoor School will help Momentum members and guests gain skills and confidence through gym to crag classes.   

Nordstrom is welcoming its newest retail curation — one that is centered on wellness.   The department store chain is creating an experience around goop, the modern lifestyle brand founded by Gwyneth Paltrow, through its Pop-In@Nordstrom concept — an ongoing series of themed pop-up shops. Pop-In@Norstrom, which was developed and curated by Olivia Kim, VP of creative projects at Nordstrom, is designed to feature a different brand of new, often exclusive merchandise every four to six weeks.   

Canada’s Aritzia Inc. is expanding its Chicago footprint as it targets both brick-and-mortar and online expansion.    The fashion retailer will open a flagship on Rush Street in Chicago this fall. The Vancouver, British Columbia-based company already operates a store in the Windy City, at Water Tower Place.    

Rent the Runway, a disruptor in traditional formal wear category, is now a leader in the paid search advertising category.  

Food Lion has announced a $110 million investment in its stores as part of its ongoing remodeling initiative.      The chain announced it will remodel 71 stores in the greater Richmond, Va., market in 2017. Looking to make shopping easier and more affordable for its customers, the grocer said it will make a $110 million investment that includes remodeling the Richmond-area stores, additional price investments throughout the year and investments in associates and the community through its hunger relief initiative. 

Target Corp. is celebrating the highly-anticipated release of a popular video game with some fun in-store flourishes.