Retailer Campaigns

After a slow start, Big Lots came roaring back in the fourth quarter with earnings and same-store sales that beat analysts estimates.

Google is leveraging the increasingly visual nature of search for e-commerce.

Off-price retailer TJ Maxx is partnering with Instagram and several celebrities to bring interactive fun to its promotions.

Barnes & Noble Inc. swung to a profit in the third quarter amid higher-than-expected comp sales, but the bookseller is wary about the remainder of the year.

Home furnishings retailer West Elm is partnering with fashion rental giant Rent the Runway to create a new channel for its goods.

Barbie is celebrating her 60th birthday by taking her act on the road, specifically to Walmart parking lots across the nation.

The spin-off of Old Navy is great news for the brand in that it will no longer have its success consistently outweighed by the sluggish performance of the Gap.

Adults under 30 have a different notion of “brand loyalty” than other consumers.