Footwear retailer makes China debut
Sam Edelman has taken its brand to Asia.
The company is opening three shops in China, with locations in Hong Kong, Shanghai, and Chengdu, with luxury retailer Lane Crawford. The stores will serve as an immersive and authentic brand experience for consumers.
Sam Edelman said its New York-based design team worked closely with Lane Crawford to create spaces reflective of its own U.S. retail stores. The stores will include such elements of Sam Edelman's iconic aesthetic as vintage furniture, reclaimed wood walls, inlayed gold accents, and pops of the brand's signature shade of green.
When asked why the brand chose Lane Crawford to debut its first shops in Hong Kong and China, Sam Edelman, designer, founder and president of Sam Edelman, said, "The incredible team at Lane Crawford were some of the first people to recognize and support me as a designer and they helped build my business more than a decade ago."
The company is opening three shops in China, with locations in Hong Kong, Shanghai, and Chengdu, with luxury retailer Lane Crawford. The stores will serve as an immersive and authentic brand experience for consumers.
Sam Edelman said its New York-based design team worked closely with Lane Crawford to create spaces reflective of its own U.S. retail stores. The stores will include such elements of Sam Edelman's iconic aesthetic as vintage furniture, reclaimed wood walls, inlayed gold accents, and pops of the brand's signature shade of green.
When asked why the brand chose Lane Crawford to debut its first shops in Hong Kong and China, Sam Edelman, designer, founder and president of Sam Edelman, said, "The incredible team at Lane Crawford were some of the first people to recognize and support me as a designer and they helped build my business more than a decade ago."