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Popular British apparel brand ramps up U.S. profile

Boden, the 27-year British cataloger and online retailer, has entered into an exclusive partnership with Nordstrom

Boden’s womenswear collection is now being sold at 20 Nordstrom stores nationwide and on its website. The brand currently markets to the U.S. through its catalogs and websites.

“We are delighted that Nordstrom is our exclusive U.S. retail partner," said Jill Easterbrook, CEO, Boden, which just opened its first store, a flagship in London. “They have a great retail presence across America and a customer base that really aligns with our brand.”

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