Retailer Campaigns

Macy’s is the latest retail partner to exit the Plenti loyalty program.

A decade ago, Elk Grove, Calif., was one of the fastest-growing cities in the nation.

The fact that its home team did not make the Super Bowl is not stopping Target from celebrating the game big time.

Walmart is tapping three Hollywood luminaries to help it craft ads for the Academy Awards broadcast on March 4, on ABC.

Can it be mere coincidence that, on the same day that Elon Musk has been given 12-figure revenue imperatives to remain at the helm of Tesla Motors, the very first Tesla rental agency opens shop?

CVS Health wants to be as authentic and transparent as possible with the women who shop its stores.

After good updates from both Macy's and J.C. Penney, Kohl's positive sales growth comes as no surprise.

December 23 is shaping up as a crucial day for retailers.

As Toys “R” Us mulls another round of store closures, Target is positioned to benefit most from the fallout.

For its 80th annual holiday window display, Lord & Taylor transformed the Fifth Avenue windows of its Manhattan flagship into a whimsical journey—seen through the lens of enchanted snow globes.