Retailer Campaigns

The seventh installment in the Family Movie Night entertainment initiative between Procter & Gamble and Walmart is set to air this Saturday at 8 p.m. on NBC. The made-for-TV movie, Who is Simon Miller?, is billed as a heart-pounding summer spy drama that tests the limits to which families will fight for each other that will keep the whole family riveted.

NEW YORK — Online lingerie retailer BareNecessities.com announced that it has named Jay Dunn as its new CMO.

Dunn was the former VP/CMO of Lane Bryant and the man behind the company's controversial "Red Bra" campaign that was banned from ABC for being "too sexy." The campaign went viral and ended up winning several awards and being named Brandweek's top story of 2010. 

Westfield shopping centers and the Westfield Family program have launched a “Give Back to School” community program, in which Westfield will donate $57,500 to the program by offering $2,500 to one school in each of 23 communities. The funds will be used to support such school programs as arts and music, sciences, physical education, libraries and technology resources.

Shoppers also will have the opportunity to help local students by donating new and gently used clothing or backpacks through a local community partnership with their Westfield shopping center.

SUNBURY, Pa. — Weis Markets answered the growing demand for local seasonal produce with the launch of a new campaign highlighting the contributions of its suppliers.

NEW YORK — Ikea announced that it has named McCann NY as its global agency of record for its catalog. According to the company, McCann NY will work with ICOM, Ikea's in-house communications team based at the company's headquarters in Almhult, Sweden.

 McCann NY has been charged with revamping the catalogue by utilizing new technology to create an integrated storytelling experience that includes reimagining the store environment.

HOFFMAN ESTATES, Ill., and SAN JUAN, Puerto Rico — Sears Holdings announced that it is reaching out to the growing Latino market with the launch of Facebook.com/SearsLatino as well as its Twitter handle @SearsLatino.

Ann Arbor, Mich. -- The reviews are coming in, and Domino’s Pizza is streaming them atop a billboard in one of the country’s busiest intersections: Manhattan’s Times Square.

The big relaunch of Target’s digital platform isn’t due until later this fall, but that didn’t deter the company from offering plenty of ways to interact electronically with the brand for back-to-school.