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Sears launches Black Friday sweepstakes

11/18/2009

HOFFMAN ESTATES, Ill. Sears announced that, through Nov. 19, consumers can visit the Sears Facebook Page (www.facebook.com/sears) and register for the Black Friday VIP Sweepstakes and the opportunity to win a Sears $500 gift card. Registrants will then automatically be entered into a secondary drawing for an additional $500 gift card and a VIP preview shopping experience in 25 participating markets.

“Shopping for the best values on Black Friday is an exciting tradition for many of our customers and their families,” said Don Hamblen, Sears’ chief marketing officer. “The Sears Black Friday VIP Sweepstakes is a great way for Facebook fans and Sears customers to get a head start on their Black Friday shopping, whether it’s home electronics or toys, Sears has gifts for anyone’s wish list.”

Secondary drawing winners will be invited to their local Sears store on Wednesday, Nov. 25 for a VIP preview shopping experience led by the store manager. In addition to a $500 Sears gift card, they will have access to all the deals that won’t be available to the general public until Black Friday on Nov. 27.

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