Retailer Campaigns

MENOMONEE FALLS, Wis. — Kohl’s Department Stores announced that it has awarded 10 students, ranging in age from 10 to 17, with a total of $10,000 in scholarship money for post-secondary education. In addition to the scholarships, Kohl’s will donate $1,000 to a nonprofit organization of each winner’s choice. 

Here’s a good idea for retailers looking to bring a sense of newness and a treasure hunt atmosphere to stores. Sign exclusive agreements with known and emerging designers or upscale brands during limited duration merchandising events as a means to achieve differentiation. Sound familiar?

Target pursued this concept more than a decade ago with general merchandise and earlier this year observed the 5th anniversary of the Go International designer program with a collection of products from past designers.

If consumers can be trusted to accurately describe their spending intentions well in advance of when they actually incur expenses then this year’s back-to-school season will be weaker than last year’s. The National Retail Federation’s annual BTS survey got a lot of attention when it was released last week because consumer data compiled by the trade group forecast a decline in spending.

NAPERVILLE, Ill. — OfficeMax announced that it will offer customers support education by carrying an extensive selection of Boise brand paper products with the Box Tops for Education seal on the package. OfficeMax retail stores and OfficeMax retail partners are currently the only office super stores to carry Boise's Box Tops for Education products, the company reported.

New York City -- Best Buy has launched the first campaign under the new partnership between mobile shopping application ShopSavvy and vertical ad network Longboard Media.  

The campaign features targeted and location-based feature offers, local store inventory and branding content delivered when ShopSavvy users scan relevant products with their smartphones at Best Buy locations.

PLANO, Texas — JCPenney announced that it is launching a new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to afterschool programs. Serving as the company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.

NEW YORK — Kmart is changing its approach to fashion with a new campaign focused on individual style rather than name brands or trends. The campaign, titled "Money can't buy style," will debut this fall and will feature non-actors in Kmart looks they've created themselves.

PLANO, Texas  — JCPenney said Tuesday that its veteran marketing chief Mike Boylson has retired from the company. His successor will be selected by newly minted CEO Ron Johnson in what will be the former Apple executive’s first senior-level appointment at JCPenney.

Boylson was with the department store chain for more than three decades, the last eight years as chief marketing officer. He said in June he would retire from the company on July 1, according to a JCPenney spokeswoman.