Retailer Campaigns

Consistent with Walmart’s drive toward every day low prices, January saw the company run fewer, but larger advertising inserts, according to the latest information from marketing intelligence firm Market Track. To see how Walmart’s advertising activity stacked up to other top retailers, click here.

New York City -- The popular television talk show host and comedian Ellen DeGeneres said she was “proud and happy” that J.C. Penney remained committed to her after One Million Moms asked the retailer to dump her as a spokesperson because she is gay.

The group, a division of the conservative American Family Association, warned they would boycott J.C. Penney stores if the chain did not go along with their request.

DeGeneres addressed the issue on Tuesday at the taping of her television show. The show will air on Wednesday.

Mississauga, Ontario -- Wal-Mart Stores isn’t about to let the grass grow under its feet in Canada. The discounter plans to spend about $753 million this fiscal year to expand its store presence in Canada, before rival Target Corp. begins its push in the country.

There has been a lot of chatter in our industry circles — really, everywhere — about the recent big announcement from J.C. Penney CEO Ron Johnson regarding the iconic brand’s plans for the future. Anyone who’s visited a J.C. Penney lately — present company included — can see the brand needs to make some changes. They’ve been losing traction to competitors like Target and Kohl’s in recent years, and, in my opinion, have had some trouble defining themselves in a fairly crowded and competitive segment. Similar to the issues facing Sears, J.C.

New York — J.C. Penney Co. on Friday said it fully backs its partnership with the popular television star and comedian Ellen DeGeneres. Its support comes after One Million Moms, an extension of the conservative American Family Association group, asked the retailer to dump DeGeneres as a spokeswoman because she is a lesbian.

Los Angeles -- SkuLoop, a retail solution provider offering a suite of tools that allows retailers and brands to build their own digital promotions, announced that veteran fashion executive Trent MacLean has joined its board of advisors. He previously served as president and COO of 7 for all Mankind and Paige Denim, and prior to that as president of Liz Claiborne Casual Sportswear and president of Liz Claiborne Canada.

For Valentine’s Day, mall owner General Growth Properties has challenged shoppers to power up their mobile devices to “search for the love” at a GGP mall. Effective Feb. 1, customers began entering the Where Is the Love? sweepstakes by finding and scanning love-themed QR codes hidden throughout participating GGP malls.

PORT WASHINGTON, N.Y. — Ahead of the toy industry's annual convention this February, The NPD Group has reported that U.S. retail sales of toys generated $21.18 billion in 2011 compared with $21.68 billion in 2010, a decline of 2%.