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January promotional activity reflects EDLP emphasis
Consistent with Walmart’s drive toward every day low prices, January saw the company run fewer, but larger advertising inserts, according to the latest information from marketing intelligence firm Market Track. To see how Walmart’s advertising activity stacked up to other top retailers, click here.
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Spalding serves up another endorsement
BOWLING GREEN, Ky. — In time for the upcoming Olympic Games in London, Spalding has snagged Misty May-Treanor, a two-time Olympic gold medalist and the current no. 1-ranked American volleyball player in the world, for a long-term marketing, licensing and promotional agreement with the brand.