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CVS/pharmacy enhances 'Send to Card' digital options
WOONSOCKET, R.I. — CVS/pharmacy's ExtraCare Rewards program now enables ExtraCare cardholders to send their quarterly ExtraBucks Rewards to their ExtraCare cards, eliminating the need for shoppers to carry paper rewards into their local CVS/pharmacy.
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Study: Beauty marketing gone social, marketing forays suggest untapped promise
PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.