Retailer Campaigns

PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

Walmart’s sharpest critics will acknowledge that much good has come of the company’s sustainability efforts, but there are voices who maintain an inherent conflict exists between saving the planet and a business model based on selling as much low-priced stuff as possible to as many people as possible.

LOS ANGELES — Kohl's has signed on as the exclusive retail partner of "¡Q’viva! The Chosen," a documentary celebrating Latin culture, music, and dance is making its Spanish-language U.S. debut January 28, 2012 on Univision and will also air on leading networks throughout the Americas, according to a press statement released by Jennifer Lopez, Marc Anthony, Jamie King, Simon Fuller and XIX Entertainment.

Target is bringing the experience of small, independent shops to the masses with its next design partnership, “The Shops at Target.”

Launching May 16 for a six-week run in all Target stores and online, “The Shops at Target” will provide customers with the feel of visiting some of the world’s most unique boutiques without having to travel beyond their nearest Target store. 

Minneapolis -- Target Corp. confirmed Thursday that it plans to install Apple mini-boutiques in some of its stores this year. The concept will be tested in 25 locations, and feature a wider assortment of Apple products than is currently available at Target, according to Bloomberg.

The Germans didn’t know the precise landing point of the allied of invasion of Europe, but Walmart now knows where Target plans to launch its assault on the Canadian market.

Menomonee Falls, Wis. -- Kohl's Corp. said Thursday it is doubling the size of its design office in New York City, as well as adding its first design studio on the West Coast, in Santa Monica, Calif.

The move, said the company, represents a commitment to its exclusive brands.

"The investment reinforces our commitment to offering world-class brands at compelling value to our customers," said Kevin Mansell, Kohl's chairman, president and CEO, in a statement.

WAYNE, N.J. — Toys"R"Us has announced that its eighth annual fundraising campaign to benefit the Marine Toys for Tots Foundation was its most successful to date, raising $4 million and collecting more than 400,000 toys to help make the holidays brighter for kids in need across the United States.