Retailer Campaigns

PLANO, Texas and NEW YORK — JCPenney announced that it has partnered with fashion designer Nanette Lepore to bring her first teen-focused line to its stores. Inspired by her teenage daughter, the line "l'amour nanette lepore" will be available exclusively at JCPenney and will debut as its own distinct shop beginning February 2013.

Fashion phenom or design darling. Whatever you call Jason Wu, he’s got a new line coming to Target Feb. 5 that could be a big deal on several levels.

Norwell, Mass. -- Bluestone Energy Services has helped The Stop & Shop Supermarket Company substantially reduce energy consumption in hundreds of store locations and warehouses, enabling the supermarket operator to meet aggressive sustainability goals, cut costs, and receive over $4 million in utility incentives.

SAN FRANCISCO — Gap Inc. has announced that Tom Wyatt, president of its Old Navy brand, has resigned in order to take a position at another company outside of the apparel retail business, effective Feb. 3. The company has named two senior executives at Old Navy to lead the division, reporting to Gap Inc. chairman and CEO Glenn Murphy, while a formal search for a new brand president is under way.

FRAMINGHAM, Mass. — Staples announced that it is offering small business owners the chance to win up to $50,000 in free television advertising in their home market through its “Give Your Small Business the Push It Needs” contest.

WASHINGTON — The National Retail Federation said it welcomed President Obama’s plans to boost travel and tourism, saying efforts to process visa applications more quickly will help U.S. stores make more sales to foreign tourists and business travelers who want to come here to shop.

Bensalem, Pa. -- Charming Shoppes announced that Elizabeth Crystal has joined Lane Bryant as senior VP/CMO.

Crystal will develop and lead the brand positioning, marketing, and advertising strategies for the Lane Bryant and Cacique brands. She was most recently the senior VP, worldwide marketing for Revlon and Almay Color Cosmetics.
 

QUINCY, Mass. — Stop & Shop has reintroduced its Guaranteed Value product line in an effort to help customers on a budget.

The line, which includes about 200 items, touts prices that are an average of 20% to 25% less than national brands. What's more, 60% of the items cost $2 or less. What's more, packaging for items that are part of Guaranteed Value have undergone a makeover, with the yellow, blue and red packaging being replaced with a bright orange and white design that highlights the value offered with each product.