Retailer Campaigns

MENOMONEE FALLS, Wis. — Kohl’s Department Stores is boosting its high-fashion image with the launch of a new, limited-edition collection concept called DesigNation featuring fashions from different premier designeres.  Narcisco Rodriguez will be the first designer featured in the series. The collection will include pieces inspired by Rodriguez’s trip to Istanbul, Turkey earlier this year and will be available exclusively at Kohl’s and Kohls.com beginning in early-November 2012.

New York -- J.C. Penney CEO Ron Johnson is taking over direct responsibility for marketing in the wake of the departure of Michael Francis, who left the company abruptly on Monday, Women’s Wear Daily reported.

Speculation has been raging about the reasons behind Francis’ sudden exit after just eight months on the job. In the article, Johnson blamed it on the fact that J.C. Penney’s marketing had not resonated with its core customer and that he “had to get involved.”

NEW YORK and MONTVALE, N.J. — Grocer A&P has inked an exclusive partnership with BrightFarms, becoming the only retailer of BrightFarms’ Brooklyn-grown produce from the world’s largest rooftop farm.

SUNBURY, Pa. — Weis Markets has raised $191,000 in donations and pet supplies for 94 local animal shelters and rescue organizations in its five state market area through its Paws for Pets program, nearly double the total raised in 2011.

The four-week program ran through Memorial Day weekend in the Company's stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia.  During this time, 64 stores also hosted pet adopt-a-thon events with local pet organizations.

Charleston, S.C. -- Colonial Candle said it is opening its first retail and research boutique in Charleston, S.C. The 3,000-sq.-ft. flagship store is the 103-year-old candle company's first and only boutique.

Located in The Shops at Charleston Place, the Colonial Candle boutique joins Godiva, Gucci, Louis Vuitton and Lacoste at the center.
 
The new store is slated to open in early fall 2012.

NEWPORT BEACH, Calif — Struggling specialty retailer PacSun is hoping a new campaign and some re-branding will help turn things around. To rebuild its image, the company has enlisted Juxt Interactive to create an immersive brand experience designed to coincide with the formal unveiling of the retailer’s new “Golden State of Mind” positioning, which includes the website GSOM.com, and is supposed to reflect the fluid, relaxed nature of the Golden State.

New York -- Dunkin’ Donuts said Tuesday that New York Giants quarterback Eli Manning will partner with the retailer on a series of advertisements and promotions in the New York metro area over the next three years.
 
To kick off the partnership, Manning will star in a series of Dunkin' Donuts advertisements that will launch during the upcoming football season.
 

CARLSBAD, Calif. — Callaway Golf Company has named Harry Arnett as SVP marketing. In this role, Arnett assumes leadership of the company's global marketing, communications and go-to-market functions.  The announcement was made by Chip Brewer, president and CEO, Callaway Golf.