Retailer Campaigns

Plano, Texas -- J.C. Penney Co. has launched a charitable initiative, called jcp cares, that will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the company's featured charity partner. The retailer will join its customers in giving back by making a contribution to its charity partner each month.

The program will be supported by a robust, integrated marketing campaign which will include digital, social, mobile, in-store and direct mail and e-mail components.

Walmart’s Bodega Aurrera stores in Mexico and Lider stores in Chile are among the most valuable Brands in Latin American, according to an extensive new report by global communications giant WPP.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores has donated $25,000 cash in response to the recent wildfire which caused widespread damage and evacuations in the state of Colorado. Kohl’s is making this donation to the American Red Cross which will deliver much-needed emergency assistance throughout the affected communities including those near Colorado Springs.

WHITE PLAINS, N.Y. — Heineken USA has promoted Paul Smailes to the position of digital manager Heineken Global. In his new role, Smailes will report to Cyril Charzat, global Heineken brand director, and will be responsible for developing Heineken's digital strategy and enhancing the brand's global competitive market advantage.

Mooresville, N.C. -- Lowe’s said Thursday it is donating $250,000 to the American Red Cross as part of its efforts to provide relief from the wildfires in Colorado and the flooding damage from Tropical Storm Debby in Florida. The home-improvement retailer has already been on the ground assisting local communities affected by both disasters.

MOORESVILLE, N.C. — Lowe’s has donated $250,000 to the American Red Cross to help with relief efforts associated with the wildfires in Colorado and the flooding in Florida.

In addition to the $250,000 donation, Lowe’s is also launching a social media support program to aid disaster victims. For every Facebook Like and Twitter Retweet received on the Lowe’s disaster-specific posts, Lowe's will donate a pair of work gloves, up to a total value of $50,000, to the American Red Cross to distribute to residents and emergency officials.

WAYNE, N.J. — Toys“R”Us has brought the excitement of "The Amazing Spider-Man" to its customers with a dedicated in-store boutiques and a special display at its Times Square location.

Now available at Toys“R”Us and Toysrus.com  are exclusive The Amazing Spider-Man items, including:

• The Amazing Spider-Man Sling & Soak Water Shooter from Hasbro              

The Promenade Shops at Centerra – located in Loveland, Colo. – is featuring a repeat of its “Promenade Kid Days” this summer.

The 2012 iteration offers a lineup of educational and entertaining events for children of all ages, held every other Tuesday through Aug. 14.

Each day features themes with corresponding activities such as horse-drawn wagon rides, mini train rides, face painting, balloon art, painting classes and emergency vehicle tours.

All activities are free and open to the public.