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Retailer Campaigns

  • J.C. Penney Father's Day ad featuring gay couple creates buzz

    New York -- J.C. Penney has angered a conservative group with a Father's Day ad that features a gay couple and their two young children. The print ad shows the two men playing with their 3-year-olds and reads, "First Pals - What makes Dad so cool? He's the swim coach, tent maker, best friend, bike fixer and hug giver - all rolled into one. Or two.” It is part of a spread in Penney’s June catalog, mailed out this week.

  • AEO rolls out Shopkick loyalty program to all stores

    PITTSBURGH and PALO ALTO, Calif. — American Eagle Outfitters has expanded its partnership with Shopkick to reward customers just for walking into one of their American Eagle Outfitters or Aerie stores.

    "Shopkick is an ideal partner for AEO as we strive to be an early adopter of technologies that matter to our customers," said Fred Grover, EVP American Eagle Outfitters, Inc. "We are excited to expand our long-time partnership with shopkick to delight customers in all of our stores nationwide."

  • Greenpeace sees Target swimming in right direction

    Greenpeace has released its latest "Carting Away the Ocean" report, and Target should be pleased with where it ranked on the list. With a score of 6.4, Target placed fifth and earned an orange, or "passing," rating. While that may not seem so great, it is important to keep in mind that only two retailers, Safeway and Whole Foods received green, or "good" ratings for their scores of 7 and 7.1, respectively -- the first time any retailer has recieved such distinction.

  • Macy's celebrates LGBT pride

    NEW YORK — Macy's is celebrating LGBT Pride Month this June with a number of initiatives including in-store events and participation in marches around the country.

  • Dollar General Q1 profit jumps 36%; on track for 625 new stores and 550 remodels

    New York -- Dollar General Corp. on Monday reported a 36% jump in quarterly profit and raised its expectations for the year as its momentum continued.

    Dollar General earned $213.4 million in the fiscal first quarter ended on May 4, up from $157.0 million a year earlier. Sales rose 13% to $3.9 billion. Same-store sales increased 6.7%.

  • Sports Authority launches its first customer rewards program

    Englewood, Col. -- Sports Authority has announced the launch of its first-ever customer rewards program, The League, which offers members 5% back on their total point balances of 100 points or more earned quarterly.

    The program offers one of the highest reward funding rates, as well as the lowest reward threshold amongst leaders in the full-line sporting goods retail industry, allowing members qualify for rewards sooner, the retailer said.
     

  • J.C. Penney asks court to drop lawsuit over LED square frame used in 'Fair and Square' branding

    New York -- J.C. Penney Co. has asked a New York Federal court to dismiss a lawsuit filed by the visual merchandising firm Hudson + Broad over the Plexiglass LED square frame used in the chain’s new “Fair and Square” branding campaign, Women’s Wear Daily reported.

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