Retailer Campaigns

Walmart in May continued its heightened level of advertising activity, hitting the market with an increased number of circulars that contained more pages. For a look at how Walmart’s promotional activity stacked up to other leading retailers, click here to see the last monthly data from Market Track.



 

NEW YORK — H&M is launching an exclusive collection this fall from French fashion house Maison Martin Margiela, the apparel retailer said.

Making its official debut Nov. 15, the autumn/winter 2012 collection will include garments and accessories for both men and women, and will be sold at 230 H&M stores, as well as online at HM.com.

DALLAS — The Army and Air Force Exchange Service is offering shoppers a chance to win a new Harley-Davidson motorcycle.

From June 15 to 28, military shoppers can visit their local AAFES and enter to win in the 7UP Harley-Davidson Sweepstakes. One lcustomer will win a 2012 Harley-Davidson Sportster Forty-Eight, valued at $11,000. Entry is limited to shoppers ages 18 years and older who have a valid driver's license.

New York -- J.Crew Group is expanding into Asia through a partnership with Hong Kong- based specialty store operator Lane Crawford.

Beginning in October, a curated selection of the J.Crew autumn/winter 2012 women's ready-to-wear and shoes, men's apparel and accessory collections will be available at select Lane Crawford stores in Hong Kong and China. It is the first time J.Crew goods will be featured in a retail environment outside of North America.

ST. LOUIS — Save-A-Lot, a wholly owned subsidiary of Supervalu, on Monday launched a national search for a team of two interns to serve as brand ambassadors — or more aptly titled Road Scholars — for its 2012 Fuel Your Family Road Trip campaign.

The winning team will hit the road at the end of July for a four-week tour to 12 U.S. cities to personally bring the brand to consumers and help show people how Save-A-Lot can help families with savings of up to 40%, compared with traditional grocery stores.

PHILADELPHIA — Comparable sales slipped 2.8% at Pep Boys during the first quarter ended April 28, as customers were slow to come to the retailer for parts and services. The comps decline consisted of a 1.2% comparable-service revenue decrease and a 3.2% comparable-merchandise sales decrease. Total sales for the quarter increased by $11.1 million, or 2.2%, to $524.6 million from $513.5 million for the same period last year.

Spending on Father’s Day is projected to total $12.7 billion this year, and Walmart should get a decent portion of that total given its strength in top gift giving categories.

The Nation Retail Federation forecast this week that average spending per person for Father’s Day would increase 10% to $117 per person from $106 last year, further narrowing the gap with Mother’s Day when spending per person averaged $152.

PITTSBURGH and PALO ALTO, Calif. — American Eagle Outfitters has expanded its partnership with Shopkick to reward customers just for walking into one of their American Eagle Outfitters or Aerie stores.

"Shopkick is an ideal partner for AEO as we strive to be an early adopter of technologies that matter to our customers," said Fred Grover, EVP American Eagle Outfitters, Inc. "We are excited to expand our long-time partnership with shopkick to delight customers in all of our stores nationwide."