Retailer Campaigns

NEW YORK — Macy’s has partnered with celebrity chef Marcus Samuelsson for an exclusive cookware collaboration with celebrity chef and Macy’s Culinary Council member, Marcus Samuelsson. The “Marcus Samuelsson American Table for Belgique” collection will launch in September 2012, exclusively at Macy’s and on Macys.com.

Having past the calendar’s mid-point, we thought it would be interesting to take a look at the most viewed stories of the year to date on Chainstoreage.com. (Based on the results, it’s clear that J.C. Penney is shaping up as THE story of 2012.) Here are the Top 10 stories of the first six months:

CHARLOTTE, N.C. — Actress Jennifer Garner, on behalf of Save the Children is teaming up with Frigidaire, makers of the Affinity Front Load Washer, to invite families everywhere to share their "Adventures in Clean."

Consumers can go to Frigidaire's Facebook page to create and share movie posters chronicling their personal adventures in clean for a chance to win a new Frigidaire Affinity washer and dryer as well as a trip to Hollywood for the "The Odd Life of Timothy Green," starring Garner, premiere.

MINNEAPOLIS and DALLAS — Target and Neiman Marcus have joined forces for a unique partnership that will bring a limited-edition holiday collection to both stores beginning Dec. 1. The collection will also be available online at Target.com and NeimanMarcus.com.

MENOMONEE FALLS, Wis. — Vera Wang, famous for her sought-after wedding gowns, knows that many women dream of looking like a princess on that big day, so it makes sense that the designer would bring the "princess" concept to a younger set.

The designer has teamed up wth Kohl’s Department Stores to launch Princess Vera Wang, a juniors contemporary, premium lifestyle collection now available exclusively at Kohl’s stores nationwide and Kohls.com.

PAWTUCKET, R.I. — Hasbro has introduced a new line of its Kre-O brand construction toys inspired by the upcoming "Star Trek" sequel. The Kre-O Star Trek line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun Kreon figures based on iconic Star Trek. The collection will make its debut at Comic-Con on July 11.

ATLANTA — Coca-Cola is giving fans a chance to get an insider's look at Team USA through its London 2012 Olympic Games campaign.

The past few months have seen Walmart leverage its 50th anniversary with a wide range of tactics, but one of the company’s most visible actions may occur this weekend.