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Retailer Campaigns

  • In case you missed it, Target shows its baby bump

    A partnership between New York designer Liz Lange and Target has contributed to a transformation of the maternity wear market over the past decade, according to Target’s hometown newspaper the Star Tribune.

    A recent article on the partnership and its success quoted Lange and even got SVP Trish Adams to hold still for a photo shoot at a downtown Minneapolis store.

  • Office Depot inspires youth with 'Born This Way' products

    BOCA RATON, Fla. — Office Depot is supporting Lady Gaga's Born This Way Foundation by offering an exclusive line of products designed to empower youth and inspire bravery.

  • Target, Neiman Marcus design a new kind of partnership

    MINNEAPOLIS and DALLAS — Target and Neiman Marcus have joined forces for a unique partnership that will bring a limited-edition holiday collection to both stores beginning Dec. 1. The collection will also be available online at Target.com and NeimanMarcus.com.

  • Vera Wang gives Kohl's juniors the royal treatment

    MENOMONEE FALLS, Wis. — Vera Wang, famous for her sought-after wedding gowns, knows that many women dream of looking like a princess on that big day, so it makes sense that the designer would bring the "princess" concept to a younger set.

    The designer has teamed up wth Kohl’s Department Stores to launch Princess Vera Wang, a juniors contemporary, premium lifestyle collection now available exclusively at Kohl’s stores nationwide and Kohls.com.

  • Coca-Cola celebrates Olympics with latest campaign

    ATLANTA — Coca-Cola is giving fans a chance to get an insider's look at Team USA through its London 2012 Olympic Games campaign.

  • Hasbro boldly goes with new Star Trek Kre-O line

    PAWTUCKET, R.I. — Hasbro has introduced a new line of its Kre-O brand construction toys inspired by the upcoming "Star Trek" sequel. The Kre-O Star Trek line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun Kreon figures based on iconic Star Trek. The collection will make its debut at Comic-Con on July 11.

  • Walmart takes on Daytona’s high-banked tri-oval

    The past few months have seen Walmart leverage its 50th anniversary with a wide range of tactics, but one of the company’s most visible actions may occur this weekend.

  • Unilever gives away gift cards

    Shoppers at Army & Air Force Exchange Service (AAFES) stores are being encouraged to think clean this summer as part of a promotion involving Unilever.

    The global consumer products company is offering a “Salute to Clean Sweepstakes,” in which customers eligible to shop at AAFES stores can enter to win a $1,000 gift card.

    “Exchange shoppers can really clean up this summer,” said AAFES chief of staff Col. Thomas Ockenfels.

    The deadline for entry to win one of the 15 gift cards is July 19.

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