Retailer Campaigns

SAN FRANCISCO -- Gap Inc. has announced a series of significant management and organizational changes at Gap brand designed to drive more consistent results in North America and to provide a new and dynamic creative leadership structure that will deliver sustainable global growth. The changes are effective immediately.

NEW YORK -- Banana Republic announced that as part of its spring 2011 marketing campaign, "Journey in Style," it will debut its first film trailer in select movie theaters and online. The campaign will also be featured in other media including print and store displays.

Developed with AR NEW YORK, Banana Republic's advertising agency of record, the campaign will appear in March publications, supplemented by print, outdoor, online and direct mail. The campaign will debut in store windows beginning Feb. 14.

CINCINNATI, Ohio -- Procter & Gamble and Target have teamed up to offer customers savings on a number of products designed to help them keep those fitness resolutions. 

New York City -- Gap announced a series of changes to help revive its struggling namesake division, which hasn't posted a gain on an annual basis since 2004. The company has tapped the head of its outlet division, Art Peck, to replace Marka Hansen as leader of the Gap brand for North America, effective immediately. Peck is credited with growing the company’s highly-profitable Outlet business for the past three years. He also has been a primary architect of the company’s franchise business and international growth platform.

New York City -- Teen retailers Abercrombie & Fitch Co., Aeropostale and American Eagle Outfitters will stop reporting monthly sales after Thursday.

Many retail executives say reporting sales from stores open at least a year puts too much focus on short-term results. 
 

Another week and another full page ad in Target’s circular touting the REDcard Rewards program launched last fall. Nothing unusual about that right? The 5% savings program has been promoted heavily since its arrival last October to the point where it is impossible to look anywhere in a store and not seen 5% Rewards signs.

BENTONVILLE, Ark. -- Walmart announced that it is offering 20,000 free tickets to the America I AM: The African-American Imprint tour, of which Walmart is a presenting sponsor. America I AM, a four-year touring exhibition that celebrates nearly 500 years of African-American contributions to this country, will make its Washington, D.C. debut at the National Geographic Museum on Feb. 2.

HOFFMAN ESTATES, Ill. -- Sears announced that it has partnered with wedding and entertaining expert David Tutera for the debut of the David Tutera Bridal Jewelry Collection. All settings in the Eternal, Heirloom, Radiance and Legacy designs, of which the premiere collection is comprised, will be available at Sears stores nationwide as well as online at http://www.sears.com/DavidTuteraJewelry beginning Feb. 1.

TOWSON, Md. — Black & Decker has announced the availability of its RapidRoller paint roller. According to the company, the RapidRoller provides a convenient, easy-to-use solution for painting projects, and helps consumers complete those projects up to two times faster than with traditional rollers.

RapidRoller's features include a handle that holds and dispenses paint and an exclusive three-position pivoting roller frame that allows users to paint up to the edge, in tough-to-reach corners and narrow locations like hallways, closets and bathrooms.

New York City -- New York City residents spent nearly $200 million at about a dozen Walmart stores in the New York metropolitan area in 2010, up about 20% from the amount reported in a previous 12-month period, the company said Monday, according to Crain’s New York.

Although Wal-Mart does have any stores in New York City proper, the chain is determined to break into the market and is working to overcome opposition from labor, community and small business groups.