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Retailer Campaigns

  • Jones Lang LaSalle launches Kids, Inc. program

    In an effort to promote retail entrepreneurism among today’s youth, Jones Lang LaSalle is inviting kids ranging from six to 15 years of age to participate in its “Kids, Inc.” program. The program will be hosted at select Jones Lang LaSalle-managed shopping centers throughout the United States.

  • Banana Republic brings new style to Virgin America

    SAN FRANCISCO and NEW YORK — Virgin America's flight crew is getting a little more stylish, thanks to a new partnership with Banana Republic. The retailer has designed the uniforms for the airline's 2,000 in-flight and airport teammates, and pilots.

  • Macy’s wins preliminary injunction against Martha Stewart

    New York -- Macy's on Friday won a preliminary injunction against Martha Stewart Living Omnimedia that would prevent it from selling some of its products at the chain.

    Macy's Inc. sued Martha Stewart Living in January after J.C. Penney acquired a 16.6% stake in Martha Stewart Living and announced plans in December to open Martha Stewart mini-shops beginning next year. Macy’s said that it had exclusive rights to certain categories of the Martha Stewart brand until 2018.

  • Lord & Taylor signs on as exclusive retail sponsor of 'Project Runway'

    New York -- Lord & Taylor has entered into an exclusive partnership with Lifetime’s Project Runway for the television shows’ tenth anniversary season.

    The partnership includes an exclusive retail sponsorship for the season and a comprehensive integrated marketing program.

  • Why Target’s Neiman Marcus deal is good for Walmart too

    Walmart and Target were both winners this week as Target announced a deal with Neiman Marcus that makes the distinction between it and Walmart even sharper.

  • Coupon activity on upswing, as are sales

    No Wonder Walmart’s U.S. sales are on the upswing. Kantar’s Marx media solutions group this week in its mid-year report noted free standing insert pages for Walmart increased nearly 82% to 2.5 billion pages during the first half of the year.

  • What will they think of next?

    Target has come up with some clever buzz-building brand activities over the years and a new initiative underway in Seattle is no exception.

  • Heineken USA brings historic Mexican beer to the States

    WHITE PLAINS, N.Y. — Heineken USA announced that it has brought Indio, a dark beer that has been sold in Mexico since 1893 to the United States. The beer is now available in 6-pack and 12-packs at locations throughout Chicago,Los Angeles, San Diego, San Francisco, Austin, Dallas, Houston and San Antonio.

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