Retailer Campaigns

HOFFMAN ESTATES, Ill.  -- Kenmore announced that it has launched an online reality series, "So You Wanna Be a Designer."

For six weeks the reality show will stream live on Kenmore's Facebook page to show budding designers at work, making their dreams a reality. Through the series, contestants will learn how to navigate the barriers of entering the design world: how to create and launch a brand, and how to price, present and promote designs successfully, among other things.

NEW YORK  -- Barneys New York has announced that Carine Roitfeld will collaborate on its women's fall 2011 campaign. Roitfeld will serve as guest editor and stylist working alongside celebrated photographer Mario Sorrenti and Barneys New York creative director, Dennis Freedman, to create the campaign, the company reported.

According to the company, the company will celebrate Roitfeld's iconic style and will feature looks displayed in the windows at Barneys' Madison Avenue flagship store. 

BENTONVILLE, Ark. -- Wal-Mart Stores said it will open a new office in Atlanta, positioning the retailer to more effectively manage nearly 1,600 stores in 20 eastern U.S. states and allow it to focus on opportunities to grow its business in states such as New York.

The new eastern business unit will be run by Rosalind Brewer, president of Walmart East and executive VP of Walmart U.S.

PLEASANTON, Calif. -- The Safeway Foundation announced that it has donated $100,000 and will match employee donations up to $50,000 to help with the Japan earthquake and tsunami relief effort. The contribution will be distributed to the impacted area through the American Red Cross.

GRAND RAPIDS, Mich. — Meijer is continuing its pantry donation program by kicking off a springtime campaign.

The Midwest retailer is once again teaming up with its customers and team members in implementing its Simply Give program to help restock the shelves of nearly 200 local food pantries in Michigan, Ohio, Illinois, Indiana and Kentucky.

This marks Meijer's eighth Simply Give effort, which began on March 20 and will continue through May 14.

CINCINNATI -- Macy's Inc. announced that it will make a corporate contribution of $100,000 in cash to the American Red Cross for earthquake and tsunami relief on behalf of Macy's and Bloomingdale's associates across America. In addition, the company said it will match, on a dollar-for-dollar basis, all employee contributions of $25 or more to the American Red Cross and other U.S.-based organizations providing rescue and relief assistance in Japan. 

EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market announced that it has expanded its Gourmet range with a line of specially handcrafted frozen artisan pizzas from Italy, selling for $3.99. 

FAIRFIELD, Conn. -- The Stop & Shop Supermarket Company announced that, along with its sister Ahold USA supermarkets, $100,000 will be donated to the American Red Cross Earthquake and Pacific Tsunami Fund to support disaster relief efforts to help those affected by the earthquake and tsunami in Japan. Additionally, through Sunday, April 3, Stop & Shop said it will be collecting donations in all stores for the victims of the natural disasters in Japan on behalf of the American Red Cross Japan Earthquake and Pacific Tsunami Fund.

MINNEAPOLIS — Target has made a $500,000 donation to Save the Children to assist with Japan’s earthquake and tsunami relief efforts.

“When disaster strikes, Target listens and acts quickly to provide meaningful support to people in need,” said Gregg Steinhafel, Chairman, President and CEO, Target. “Our thoughts are with all those affected by the earthquake and tsunami and we hope our donation will aid in the country’s recovery.”

HOFFMAN ESTATES, Ill. -- An article in the New York Times reports that Sears' aggressive "Turf Wars" advertising campaign is part of a trend toward mentioning competitors by name.

Described as a marketing platform including social media and online video clips, The Sears Turf Wars campaign brings Lowe's and Home Depot into the picture.