Retailer Campaigns

New York City -- Strategic branding firm Graj + Gustavsen said Monday that it has been retained by Brooks Bros. to consult on the apparel retailer’s branding initiatives.

According to Lou Amendola, chief merchandising officer for Brooks Bros., “We are excited to be working with the team at Graj + Gustavsen. Their deep expertise in consumer brand positioning and insight into market trends made them the ideal partner as we continue to explore brand building opportunities for Brooks Bros.”

By Joseph R. Bona, [email protected]

Rebecca Van Dyck was named global chief marketing officer of the Levi’s brand where she will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's brand's product categories and consumer communication channels. Dyck joins the company from Apple Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known and admired product launches, including introducing the iPhone, iPad and iPod + iTunes.

New York City -- Harris Corp. and Digital Display Networks are bringing one of the largest digital out-of-home (DOOH) advertising networks in the United States -- 7-Eleven TV -- to full nationwide deployment.

NEW YORK -- Loehmann's has emerged from Chapter 11 bankruptcy and is ready to position itself has the destination for top designer clothing for less. The company said it will focus its merchandising strategy on well-known designer brands that resonate with its frequent shoppers. The company has also refined its advertising outreach to communicate with Loehmann's core customers and potential new shoppers.

NEW YORK -- Marc Forgione is the latest chef to join Macy's Culinary Council, the company announced. According to Macy's, the council is "a team of talented and distinguished chefs who serve to inspire the way Macy's customers shop, cook and eat at home.

Forgione, who was recently crowned season three winner of Food Network's TheNext Iron Chef, will kick-off his new position on Macy's Culinary Council with an in-store cooking demonstration at Macy's Chicago on State Street on March 8 at noon.

Naperville, Ill. — OfficeMax announced that is unveiling a new and improved version of its TUL branded dry erase markers.

TUL dry erase markers feature non-toxic ink formula with reduced odor, a rubberized grip, ergonomic square design, and built-in magnets compatible with magnetic dry-erase boards. The lineup also includes an eraser on the cap of each marker as well as a separate magnetic eraser.

LOS ANGELES — A Kroger banner based in Los Angeles has kicked off a charitable campaign to benefit children's hospitals based in Southern California.

Ralphs on Monday said it is raising funds through its nonprofit, The Ralphs Fund, by asking customers and associates to donate their spare change in collection canisters located at Ralphs checkout stands.

Southern California children's hospitals that will benefit from the charitable fundraising drive include:

Children's Hospital of Orange County;

Children's Hospital of Los Angeles;