Retailer Campaigns

BENTONVILLE, Ark. — Walmart is bringing Americans some much-wanted relief at the pump this fall and winter with the return of its "Great Gas Rollback" program.

Mountain View, Calif. -- Best Buy tops a list of the most effective back-to-school advertisers, according to Ace Metrix, which provides television and video analytics. An ad promoting free kids’ haircuts at J.C. Penney also was a top perfomer.

Dallas  -- J.C. Penney Co.  has unveiled details of its three newest brand shops.
 
The shop will debut September 1, in nearly 700 stores nationwide. , They feature dedicated in-store environments for Liz Claiborne, Izod, and  a new private-label line of fashion basics line called jcp.

For a video tour, click here.
 

Believe in the brand and don’t take on too many partnerships is the advice Olympic gold medalist and long time Target partner Shaun White offered to fellow Olympians enjoying new found celebrity in the wake of the summer games.

New York -- Barnes & Noble announced that it will enter into a partnership with British retailer John Lewis to offer its Nook electronic readers in the United Kingdom.

John Lewis is the first Nook partner for Barnes & Noble outside the United States.

“John Lewis is where knowledgeable customers turn for trusted advice on the best products to purchase, and they are a perfect partner to help launch Nook in the U.K.,” said Jamie Iannone, president of digital products at Barnes & Noble.
 

Canton, Mass. -- Dunkin' Donuts announced the signing of multi-unit store development agreements with four franchise groups to develop 29 new restaurants in Houston and Waco, Texas, over the next several years.

HOFFMAN ESTATES, Ill. — Sears' Craftsman brand is using the upcoming Republican and Democratic National Conventions to show that two sides can come together.

The company has teamed up with Ty Pennington of "Extreme Makeover: Home Edition" fame, Sears Heroes at Home, Rebuilding Together, NextGen Home built by Champion and Bank of America to build two halves of one home -- one in Tampa, Fla. during the RNC and the other in Charlotte, N.C. during the DNC.

New York -- Walgreens will launch a loyalty card on Sept. 16, Reuters reported.

The move follows the chain’s long insistence that it did not need a loyalty card, even as rival CVS Caremark Corp. and Rite Aid Corp had their own successful well-established programs. The CVS ExtraCare loyalty program claims more than 70 million households as members.