Retailer Campaigns

Retailers looking to add sparkle to this year’s Christmas season may want to take a new look at their gift card programs. Last year, more than half of consumers bought at least one gift card for the holidays, according to a report from First Data Corp., an Atlanta-based e-commerce processor.

Indeed, consumers seem to be taking more of a shine than ever to these types of spending vehicles.

WAYNE, N.J. — Fashionable moms will want to head to there local Babies"R'Us store this fall to ge their hands on the retailer's new, exclusive line of baby and children's products from supermodel Heidi Klum.

With more and more consumers accessing social network sites to gather input and post reviews, Chain Store Age spoke with Dick Reed, CEO of Just Media, on a subject that is a top priority for retailers across the board: how to reach out to consumers in today’s social media world.

Your company has done some detailed research on how consumers make buying decisions in today’s social media world. Tell us about it.

DALLAS — Scott Naturals has announced the winner of its nationwide promotion, which asked consumers to to pledge to try the Scott Naturals line of hybrid paper products for four weeks.

The brand declared the state of Alaska as the winner and will donate $50,000 to be used toward local forest and land conservation efforts to the Alaska Department of Natural Resources, through the National Association of State Conservation Agencies.

A lot has changed in the past year on the social media block. Facebook and Twitter are no longer the only two major players helping retailers connect and engage with their shoppers in real time. Consumers are flocking to platforms such as social-photo sharing sites Pinterest and Instagram, and some brands are even creating their own social blog accounts on Tumblr.

Sam’s Club is temporarily suspending is membership fee this weekend to engage in Texas’ tax-free holiday and promote new member sign ups.

The tax-free holiday for back-to-school product runs Aug. 17 to 19 in Texas, home to 74 of Sam’s 613 U.S. clubs. During the same three day period Sam’s will allow non-members to shop its clubs.

Pure Balance is the name of the “ultra-premium” dry dog food Walmart launched this week.

New York City -- StoreBoard said Monday that Kinney Drugs has joined its in-store billboard network.

Under terms of the agreement, StoreBoard Media will place its billboards on the security pedestals at the entranceways to Kinney Drugs’ 94 stores in central and northern New York and Vermont.