Retailer Campaigns

NEW YORK -- Macy’s announced Matthew Williamson as the second acclaimed fashion designer to take part in the designer capsule collection series for the retailer’s contemporary fashion Impulse department. Sold in approximately 225 Macy’s stores nationwide and on macys.com beginning April 13, Williamson’s collection will include dresses, tops, scarves and unique leather and suede pieces.

Price points for the collection will range from $50 to $120, with specialty pieces selling up to $300. 

FORT MYERS, Fla. -- Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.  

From win-win to lose-lose. Do enough deals with different celebrities and sooner or later one of them is bound to blow up. That’s what happened to Target last week when entertainer/singer/gay rights advocate Lady Gaga had a change of heart regarding a prior commitment with Target.

It promises to be a fashion forward spring at Target as this week began a first-of-its-kind designer event online and in stores. The company is celebrating five years of its GO International program by offering a collection of 34 dresses from 17 designers who participated in the program in the past. Ranging from $24.99 to $44.99, the GO International Designer Collective will be available March 13 through April 10.

Product assortments have been restored, feature displays are back in most store aisles, and now Walmart is looking to restore sales growth with a new ad campaign beginning next month that reacquaints shoppers with the company’s core value proposition.

PLANO, Texas -- JCPenney is giving underprivileged teens the chance to have their very own prom dress, while at the same time encouraging those more fortunate to give to a worthy cause. The company announced that from March 13 through April 2, customers can donate their gently worn prom dresses at one of more than 1,100 JCPenney stores nationwide.

True Value has announced the introduction of a 2-in-1 -- paint plus primer -- paint called EasyCare Platinum. The new paint promises a one-coat solution to painting projects because it eliminates the need for a primer.

EasyCare Platinum will be available in all the colors offered in the Chicago co-op’s EasyCare line, including Flat Enamel, Satin and Semi-Gloss finishes. EasyCare Platinum is mildew-resistant and backed by a lifetime warranty.

Tim White, SVP marketing at Fashion Bug, and a 30-year retail industry veteran, this week was inducted into the Retail Advertising and Marketing Association’s Advertising Hall of Fame. White is currently leading a team focused on building a brand identity at Fashion Bug that satisfies the clothing wants and needs of today value conscious woman. White spent the early part of his career with Kmart, ascending the ranks to become the lead marketing executive for Kmart’s launch of the super center initiative.

NEW YORK — In what appears to be a case of back-pedaling to alleviate concerns of her devoted fanbase, Lady Gaga's deal to sell a special edition of her upcoming album at Target is off.

New York — Lady Gaga's deal to sell a special edition of her upcoming album at Target is off.

A representative for the flamboyant and outspoken singer said Wednesday the two sides "came to a mutual decision to end their overall exclusive partnership a few weeks ago." Last month, it was announced that Target Corp. would be selling a deluxe edition of the album, to be released May 23, with bonus content.