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Designer line finds exclusive home at Safeway


PLEASANTON, Calif. --Safeway Inc. announced that has teamed up with design expert Debi Lilly to launch an exclusive new line of entertaining and home décor products.

The first products will be launched under the brand name Debi Lilly Design just in time for Mother's Day 2011, Safeway reported. The line will include beautiful and inspiring floral arrangements, elegant vase collections, contemporary scented candles, and a variety of other home décor and gift items. They will be accompanied by tips from Lilly on entertaining and décor, both in-store and online.

Lilly's credits include appearances on The Oprah Winfrey Show and ABC News, as well as features in In Style, Brides and People.

"We understand that our customers have a desire to entertain and decorate with style," said Joe Ennen, SVP consumer brands. "Now they can find products from an acclaimed entertaining and design expert - all at affordable prices and at the convenience of their local Safeway."

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