Retailer Campaigns

WHITE PLAINS, N.Y. — Heineken USA has promoted Paul Smailes to the position of digital manager Heineken Global. In his new role, Smailes will report to Cyril Charzat, global Heineken brand director, and will be responsible for developing Heineken's digital strategy and enhancing the brand's global competitive market advantage.

Walmart’s Bodega Aurrera stores in Mexico and Lider stores in Chile are among the most valuable Brands in Latin American, according to an extensive new report by global communications giant WPP.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores has donated $25,000 cash in response to the recent wildfire which caused widespread damage and evacuations in the state of Colorado. Kohl’s is making this donation to the American Red Cross which will deliver much-needed emergency assistance throughout the affected communities including those near Colorado Springs.

MOORESVILLE, N.C. — Lowe’s has donated $250,000 to the American Red Cross to help with relief efforts associated with the wildfires in Colorado and the flooding in Florida.

In addition to the $250,000 donation, Lowe’s is also launching a social media support program to aid disaster victims. For every Facebook Like and Twitter Retweet received on the Lowe’s disaster-specific posts, Lowe's will donate a pair of work gloves, up to a total value of $50,000, to the American Red Cross to distribute to residents and emergency officials.

Mooresville, N.C. -- Lowe’s said Thursday it is donating $250,000 to the American Red Cross as part of its efforts to provide relief from the wildfires in Colorado and the flooding damage from Tropical Storm Debby in Florida. The home-improvement retailer has already been on the ground assisting local communities affected by both disasters.

WAYNE, N.J. — Toys“R”Us has brought the excitement of "The Amazing Spider-Man" to its customers with a dedicated in-store boutiques and a special display at its Times Square location.

Now available at Toys“R”Us and Toysrus.com  are exclusive The Amazing Spider-Man items, including:

• The Amazing Spider-Man Sling & Soak Water Shooter from Hasbro              

NEW YORK — American Eagle Outfitters has engaged "real," as opposed to well-known celebrities, as the faces of its new back-to-school campaign.

The "Live Your Life" campaign will feature 15 people -- from fashion bloggers and stylists to musicians and actors -- each modeling a style of American Eagle Outfitters jeans.

The Promenade Shops at Centerra – located in Loveland, Colo. – is featuring a repeat of its “Promenade Kid Days” this summer.

The 2012 iteration offers a lineup of educational and entertaining events for children of all ages, held every other Tuesday through Aug. 14.

Each day features themes with corresponding activities such as horse-drawn wagon rides, mini train rides, face painting, balloon art, painting classes and emergency vehicle tours.

All activities are free and open to the public.

Duracell is bringing peace of mind to the battery category thanks to a new innovation that extends battery life to 10 years when left in storage.

Duracell manufacturer Procter & Gamble called the brand’s new Duralock technology the greatest innovation since the Coppertop was introduced and vowed a level of marketing support that is unprecedented in the brand’s 40-year history.

MINNEAPOLIS — Target is taking “The Amazing Spider-Man” fan experience beyond the big screen with a selection of merchandise inspired by the summer action movie.