Retailer Campaigns

Warrendale, Pa. -- Rue21 is partnering with Sony Pictures Entertainment to promote the release of "The Mortal Instruments: City of Bones.” The promotion awards a winner with two tickets to the Hollywood movie premiere; three additional winners receive movie prize packs.

In addition, Rue21 is hosting two legs of Sony Pictures' 10-market mall tour where fans can see the stars of the film, Lily Collins and Jamie Campbell Bower. Rue21 is hosting the events at the Chicago Ridge Mall (Chicago) and Franklin Mills Mall (Philadelphia).

HOFFMAN ESTATES, Ill. — Kmart is kicking it old school this back-to-school season with its latest viral ad campaign, which features “yo momma” jokes. The campaign follows closely on the heels of the retailer’s similarly irreverent "Ship My Pants" and "Big Gas Savings" campaigns.

North Plainfield, N.J. -- Levin Management has promoted Melissa Sievwright to assistant VP marketing from director of marketing. Sievwright joined the company as associate marketing director in 2010.

When she moved up to director of marketing, she took on the firm’s corporate branding efforts, implemented promotional campaigns for client properties and supported Levin’s efforts to market vacancies within the company’s 90 shopping centers.

SAN DIEGO — Petco is showing customers that it takes the “Happier People” part of its motto seriously with its latest exclusive product offering from Kusin & Kusin Ltd.: Reviver Pets Freshening Swipes, the first-ever reusable, dry-application freshening swipe for use on pets and their humans.

Minneapolis -- Retailer promotion activity continued to grow with a 21.6% increase to more than 11.3 billion pages in the first half of 2013, with Walmart leading in retailer activity, according to Kantar Media’s Marx report. Following on Walmart’s heels were Walgreens, Target and Family Dollar.

New York -- Forbes reported that CVS has opted not to sell the latest edition of Rolling Stone magazine, which features a photo of “Boston Bomber” Dzhokhar Tsarnaev on its cover.

FORT WORTH, Texas — RadioShack has unveiled its first branded section of a college bookstore at the University Co-op at the University of Texas at Austin, as part of the retailer’s five-year agreement with NACSCORP, which sports the retailer's new logo.

BENTONVILLE, Ark. — While competitors are in the midst of promoting back-to-school offers, Walmart is touting its familiar everyday low prices message and promising its customers gimmick-free pricing all season long.