Sears launches BTS savings event to support anti-bullying initiative

LOS ANGELES — Sears is offering customers who want to save and donate to a good cause the chance to do both on Aug. 11, with its "Super Back-to-School Saturday" event. On this day only, Sears will donate up to $70,000 of all apparel, footwear and fine jewelry purchases made using a downloadable 15% off savings pass, both in-store and online. Donations will directly benefit charities affiliated with Sears' Team Up to Stop Bullying, an initiative designed to bring solutions quickly and effectively to victims, families, educators and communities.



"Bullying is an extremely relevant and long-standing issue nationwide. Sears is eager to make a difference for those who are impacted, and through Team Up to Stop Bullying we provide the resources to create solutions" said Lana Krauter, SVP and president Sears apparel. "With a fresh school year around the corner, back-to-school shopping provides the perfect platform for the company to generate donations. Together with our customers we can have a positive impact on the anti-bullying effort."



In addition to the 15% off pass, other promotions surrounding Sears' "Super Back-to-School Saturday" will include various social media product giveaways and other specials offered to shoppers when checking in on Foursquare. A fashion show will also be held at Sears' Miami International Mall location, as well as in multiple other cities nationwide.



Anyone interested in taking the pledge to stop bullying can go to www.sears.com/teamup. The "Super Back-to-School Saturday" 15% off savings pass is available for download at the same site.