Retailer Campaigns

Branding efforts are always tricky, but advanced technology solutions can help retailers avoid the negative impacts of a brand-related misfire.

Cracker Barrel Old Country Store Inc. has refreshed its branding, interior store design and food offerings, but a lot of consumers liked things as they were.

Instacart is partying like it’s 1999, offering customers the chance to see a concert from a legendary ‘90s band and buy some exclusive merchandise.

eBay will once again host shoppable "Endless Runway" shows featuring used fashion items.

A leading apparel retailer popular among Gen Z and millennials is partnering with a home improvement channel to launch a dorm room makeover contest.

Amazon has made the exact timing of this year’s Prime Day sales extravaganza official – and it will be longer than ever before.

Urban Outfitters is launching a new omnichannel platform, including pop-up activations, designed to support Gen Z students throughout their college careers.

Women’s apparel retailer J.Jill is returning to a major advertising medium.