Retailer Campaigns

Office Depot has launched a digital campaign called “Teachers Change Lives. So Can You” to help raise awareness and funds for classroom supplies for teachers.

As a thank you to these educators, Office Depot has partnered with AdoptAClassroom.org, a national organization dedicated to collecting and distributing funds to teachers, who in many cases use their own money to purchase classroom supplies to ensure each student has the tools to succeed.

Chobani Greek Yogurt is a young brand that has enjoyed tremendous success and to keep the momentum going the company is employing a classic CPG strategy of promoting consumption during different day parts and inspiring new usage occasions.

In essence, Chobani wants Americans to eat more yogurt and recently announced six new products to launch in July that extend the brand beyond breakfast.The new products include Chobani Greek Yogurt Oats, Chobani Indulgent, Chobani Kids, Chobani Seasonal, Chobani Kitchen and Chobani Simply 100 Greek Yogurt in key lime and pineapple Coconut.

Woonsocket, R.I. — Rob Price, senior VP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to pursue a new role.   

“Rob led the retail marketing team during a period of tremendous growth and strong financial performance and brought numerous positive changes to the business. We thank Rob for his important contributions and wish him the best of luck in the next phase of his career,” the company stated.

Garnier USA, a subsidiary of L'Oréal USA, has selected Tina Fey as the new spokesperson for Garnier Skincare. Fey, who has been the face of Garnier Nutrisse hair color since 2011, is featured in the brand’s new advertising campaign, which launched this month.

Fey's endorsement spans the entire Garnier Ultra-Lift skincare line, including moisturizers, serums and eye products. The campaign will focus on a line of new, standout anti-aging products, including Ultra-Lift Transformer and Ultra-Lift Anti-Wrinkle Firming Night Cream.

Dole and Blue Diamond Almond Breeze are launching two simultaneous Peel the Love Banana Cabana Tours in 2014.

Dole said that the tour aims to reacquaint Americans with “the fun, whimsy and versatility of bananas and offer compelling new ways to add fresh produce to summer meals, snacking, parties and entertaining plans.” Since separate tours launching Memorial Day Weekend covering the Eastern and Western portions of the U.S., Dole will be able to visit banana fans in 26 cities by Labor Day.

New York – Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

Evansville, Ind. -- Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign. Shoe Carnival’s national campaign with “Devious Maids” and new tagline “A Surprise in Store” will run on national cable with on-air, in-store and social support.

The advertising campaign coincides with the season two premiere of the series “Devious Maids,” which will debut on April 20.

New York - Online video viewers, compared to non-online video viewers, are more frequent patrons of quick-service restaurants (QSR). A new study from video marketing platform Videology shows that those who watch video were 60% more likely to visit QSRs after hearing about a promotion or seeing an advertisement, regardless of the medium.

Boca Raton, Fla. – Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association. The award recognizes Office Depot’s digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.