Retailer Campaigns

Columbus, Ohio -- Big Lots has launched a marketing program around spurring holiday home décor purchases by declaring Nov.16-22, 2014, as the nation's first Decorate Your Home for the Holidays Week.  

North Plainfield, Ill. -- With momentum picking up as the holiday shopping season approaches, retailers polled in Levin Management’s 2014 Pre-Holiday Retail Sentiment Survey are showing strong enthusiasm for seasonal sales potential. The findings also indicate expectations for strong pre-December shopping and plans for stepped-up temporary hiring with positions that may carry into the new year.  

Dollar General is leveraging the expansive reach of its more than 11,500 stores this holiday season to benefit several organizations aligned with the retailer’s mission of serving others.

The retailer is partnering with St. Jude’s Children’s Research Hospital’s Thanks and Giving campaign and the U.S. Marine Corps Reserve Toys for Tots Foundation’s “You’re the Hero” toy drive, as well as other local toy drives, to offer customers an opportunity to give back this holiday season.
 

Bentonville, Ark. -- For the third consecutive year, Wal-Mart workers at about 1,600 stores are prepping to protest on Black Friday to demand better wages and benefits.   According to pressure group OUR Walmart, the protestors are demanding a $15/hour wage and consistent full-time hours.  

HHgregg CEO Dennis May said the retailer is approaching Black Friday differently this year, including opening its stores earlier than Best Buy on Thanksgiving Day and offering 40% storewide discounts.

HHgregg will open its stores at 4 p.m. on the holiday, an hour earlier than Best Buy and two hours earlier than most other retailers who plan to open Thanksgiving Day. The retailer also said its Black Friday Now promotion will begin Nov. 20 and run through Nov. 29 and will offer up to 40% off all items in the store.

New York -- Entertainer Nick Jonas joined Lord & Taylor/Hudson’s Bay president Liz Rodbell for the unveiling of the department store’s annual holiday windows on NYC’s Fifth Avenue on Thursday, marking the 100th anniversary of the retailer’s holiday window program.  

Kansas City -- Eddie Bauer has opened an Eddie Bauer Outlet story at Kansas City’s signature designer outlet shopping center, Legends Outlet Kansas City. The new store opened on Nov. 13.   The only area Eddie Bauer Outlet opened between J. Crew | crewcuts and OshKosh B’Gosh at 1813 Village West Parkway, occupying 3,964 sq. ft.  

New York -- Panasonic has unveiled a pop-up store in New York City's Union Square area featuring a collection of Panasonic's latest consumer products from the home, adventure, imaging, entertainment and beauty categories for shoppers planning their holiday gift-giving.