Shoe Carnival partners with ‘Devious Maids’ for omni-channel campaign

Evansville, Ind. -- Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign. Shoe Carnival’s national campaign with “Devious Maids” and new tagline “A Surprise in Store” will run on national cable with on-air, in-store and social support.



The advertising campaign coincides with the season two premiere of the series “Devious Maids,” which will debut on April 20.



“We are excited to announce our strategic collaboration with Lifetime and the television series Devious Maids as we continue our first ever national advertising campaign,” said Cliff Sifford, Shoe Carnival’s president and CEO. “We believe that this unique marketing collaboration will resonate well as we expand into new markets and move deeper in existing markets to truly show customers that there is always something new for them to discover at Shoe Carnival for the entire family.”