Retailer Campaigns

Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.

The award recognizes Office Depot’s innovative digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

New York -- Tesco Plc plans to bring its value-priced F&F clothing format to the United States, opening seven stores on the East Coast this year with its U.S. franchise partner, Retail Group of America. The move comes some six months after Tesco sold off its struggling American supermarket operation, Fresh & Easy, to Ron Burkle's Yucaipa investment company.

Digital savings provider RetailMeNot will put the geo-fencing capabilities of its mobile coupon app to the test this Saturday at the University of Texas.

To help customers save water and grow its sales in the process Home Depot will execute a massive customer education initiative later this month.

Home Depot regularly holds in store clinics to arm customers with knowledge to tackle home improvement project and its newest initiative applies that thought process to a less familiar merchandise classification. On Saturday, April 26, every one of Home Depot’s 1,977 U.S. stores will host an hour and a half long “Water Conservation Workshop,” in which 10 home improvement projects will be covered.

Banana Republic has teamed up with designer Roland Mouret to launch the Roland Mouret for Banana Republic Collection — a limited-edition collection that uses Banana Republic's signature Sloan contour stretch fabric.

Mouret is best known for his feminine, hourglass fitted dresses.

Tokyo – Uniqlo opens new stores in Berlin, and in three U.S. locations on Friday, April 11. The 2,700-sq.-ft., three-story Berlin store is located on the Tauentzienstrasse shopping boulevard and is Uniqlo’s first German store.

The Berlin store is also the largest Uniqlo store in Europe and features revolving mannequins wearing origami headdresses and LED ticker-tapes listing all the cities where Uniqlo has stores around the world.

L'Oréal Paris has added celebrity hair colorist Kari Hill to its roster of experts, the beauty brand announced.

With more than 15 years of experience coloring some of the most well-known manes in Hollywood, Hill’s artistic perspective lends to her mastery of varied hair coloring techniques. She will join L'Oréal Paris global consulting colorist Christophe Robin in lending her insights and expertise to trend forecasting, product development, content creation and consumer education for the brand.

Teen retailer Hot Topic is using the appeal of the pre-order and a Disney film tailor made for its core customers to encourage full margin sales and drive traffic to HotTopic.com.

The retailer is featuring a limited edition collection of apparel inspired by Disney’s dark anti-hero “Maleficent,” on its Web site for pre-order beginning April 15. Merchandise will be available in stores and online in May with prices ranging from $29.50 to $54.50.

Southfield, Mich. -- Kris Abrahamson has been named as VP retail consultancy of shopper marketing agency The Mars Agency. Abrahamson has more than 20 years experience in the consumer packaged goods industry and was most recently the senior director of innovation with PepsiCo's Global Nutrition Group.

As part of the retail consultancy group, she will drive strategic growth initiatives against The Mars Agency's clients' key retailers and lead innovation initiatives that will address evolving shopping behaviors affecting retailers today and in the future.

The Wild Oats brand will begin appearing on Walmart shelves this month as the retailer plans to offer 100 low priced organic dry grocery items.