Retailer Campaigns

Destination XL Group plans to open its first store in Manhattan this June and promises the city’s big and tall men an upscale experience at its store on 699 Sixth Avenue.

Cranston, R.I. – During the 2013 holiday season, Alex and Ani turned to EBay Enterprise, an EBay Inc. company, to help drive sales and achieve higher ROI through its Facebook ads. Between Thanksgiving and Cyber Monday, the company’s Facebook ads drove $1.6 million

Bentonville, Ark. – Wal-Mart is offering its largest outdoor living, lawn and garden event of the year, featuring Black Friday-like prices. Starting at 8 a.m. on March 21, through March 29, Walmart’s Spring Savings Event will offer its lowest prices of the season on more than 60 outdoor essentials.

Wal-Mart’s Spring Savings Event will include $1.97 per bag red, black or brown mulch as well as brand-name lawn mowers and grills for less.

Columbus, Ohio – DSW Inc. plans to open two new stores in Corpus Christi, Texas, and Mentor, Ohio. Both stores are scheduled to open March 27.

DSW Rewards is a free loyalty program in which customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in a Shoe Lover community on Facebook to receive exclusive offers and giveaways.

North Wilkesboro, N.C. – Lowe’s is partnering with lawn product provider Scotts and digital agency HelloWorld to run an online promotion tied to the NCAA “March Madness” college basketball tournament. By utilizing the rich engagement platform of HelloWorld, participants fill out a form to register and select who they think the final four teams in the tournament will be.

Walmart has borrowed a page from the playbook of Home Depot and Lowe’s with a new Spring seasonal promotion that leverages the equity of Black Friday.

Only 18 months into her job as Gap’s creative director and already Rebekka Bay is the focus of a cover story in the most recent issue of Bloomberg Businessweek about, “making Gap matter again.”
 

Katy, Texas -- Sporting goods retailer Academy Sports + Outdoors will continue its Midwestern expansion push with plans to open four new stores across Indiana and Kentucky later this fall.
 
The first two locations — Evansville, Ind., and Owensboro, Ky. — will mark Academy's entry into both states followed by the opening of stores in Louisville and Middletown, Ky., prior to the holidays.

The Avenue has used Partners in Education programs to foster community relations since 1998. These programs provide marketing opportunities for each of the five Avenue properties in the Southeast.

Taking a cue from the TLC television show “What Not to Wear,” for example, The Avenue worked with high school fashion marketing students to award $1,000 makeover packages including wardrobe, hair, makeup and other prizes. More than 40 teachers applied for the makeover, which was sponsored by Van Michael Salon, LensCrafters, Chico’s, Talbots and Aerosoles.

Wilson Sporting Goods is celebrating a century of sport with the launch of its “100 Venues in 100 Days” contest.

Participants will have the chance to win daily prizes as well as a grand prize trip to the 2014 U.S. Open Tennis Tournament in New York City.

“Wilson celebrates athletes at every level, from the backyard to the professional player,” said Tom Gruger, VP of marketing. “To kick off our 100th year, we will celebrate our partnership with these athletes as we look forward to the next century of champions.”