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Retailer Campaigns

  • Advancing the Wounded Warrior cause

    A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.

    Believe in Heroes is an innovative cause marketing campaign created by Acosta Sales & Marketing in 2010 to generate awareness of the Wounded Warrior Project and raise funds for the critical services the group provides to veterans. News America, publisher of the SmartSource Magazine coupon insert, signed on to the Believe in Heroes program in 2011.

  • Twice the sparkle at Victoria’s Secret

    The most expensive undergarment, a bejeweled brassiere, is back at Victoria Secret this year and, for the first time ever, there are two of them. 

  • Amazon’s gadget gift guide

    Amazon made it even easier to find holiday gifts for technology lovers this year.   The company launched its annual Electronics Holiday Gift Guide (www.amazon.com/giftguide), a curated list of more than 500 top tech gifts of the season which features 3 times more deals than last year, with 10 deals on electronics items offered every day.

  • Saks Fifth Avenue partners with MasterCard on holiday window display and light show

    New York -- Saks Fifth Avenue’s flagship in Manhattan will unveil its holiday window display and light show on Monday, Nov. 24. Presented by MasterCard, the show will integrate LEDs, strobes, up-lights, video projections and music.   

  • Amazon starts holiday promotions on Nov. 1

    Seattle –- Amazon.com will start offering daily Black Friday deals on Saturday, Nov. 1. Amazon will also start offering two Deals of the Day every day through Monday, Dec. 22.  

  • Walmart holiday plans include reduced prices on 20,000 products, free shipping on hot items

    Bentonville, Ark. -- Walmart is upping the ante on holiday shopping. The chain announced that, starting Saturday, Nov. 1, it will reduce prices on more than 20,000 items. Walmart is also launching its holiday promotions on the first weekend in November to get a jump on what is expected to be a highly competitive selling season.  

  • GameStop and St. Jude “playing it forward”

    GameStop has joined forces with St. Jude Children’s Research Hospital for another season of giving.  For the second year, GameStop will participate in the annual St.

  • Report: Amazon uses Facebook feedback to rate holiday toys

    Seattle –- Amazon.com is reportedly using feedback collected from its “Amazon Moms” Facebook group and other corporate Facebook pages to help create promotional lists of holiday toys.  
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