Garnier USA, a subsidiary of L'Oréal USA, has selected Tina Fey as the new spokesperson for Garnier Skincare. Fey, who has been the face of Garnier Nutrisse hair color since 2011, is featured in the brand’s new advertising campaign, which launched this month.
Fey's endorsement spans the entire Garnier Ultra-Lift skincare line, including moisturizers, serums and eye products. The campaign will focus on a line of new, standout anti-aging products, including Ultra-Lift Transformer and Ultra-Lift Anti-Wrinkle Firming Night Cream.
"Tina Fey has been an enormous success for us," said David Greenberg, president of Maybelline New York, Garnier and Essie. "Tina's personality, beauty and approachability resonate with our consumer and we are thrilled to keep her in the Garnier family."
Garnier products are available at drugstores nationwide.